Compare MailUp editions

All editions come with unlimited recipients and sendings. Choose the right one to reach your goals.

Starter
Starting from  
39€ / month
billed annually Recommended for databases up to 5,000 recipients.
MOST POPULAR
Plus
Starting from  
85€ / month
billed annually Recommended for databases up to 25,000 recipients.
Premium
Starting from  
211€ / month
billed annually Recommended for databases up to 100,000 recipients.
Enterprise
Starting from  
Custom
Recommended for databases over 500,000 recipients.
Platform Starter Plus Premium Enterprise
User(s) included
By having one main administrator, you can set up different permissions, letting you manage and restrict access to specific areas and features of the platform. MailUp lets you set up additional platform administrators to be granted access to use specific work areas. A useful service which the main administrators can use to assign different independent permissions.

1

1

1

Custom

Web Storage
By having one main administrator, you can set up different permissions, letting you manage and restrict access to specific areas and features of the platform. MailUp lets you set up additional platform administrators to be granted access to use specific work areas. A useful service which the main administrators can use to assign different independent permissions.

22 €/month

22 €/month

Custom

Web Storage
Il servizio consente di caricare in piattaforma senza alcun limite tutti i file utili per inviare le tue campagne di comunicazione, come documenti, immagini e testi. MailUp provides you with a detailed summary of the files present on the platform, either with a chart showing what types of file are occupying the space (as a percentage), or with a list of data which you can export or print. The “Browse” function lets you search for a specific file, by moving between the various folders, and remove it where necessary.

Unlimited

Unlimited

Unlimited

Unlimited

Custom domain + Full Whitelabeling
This service lets you personalize your platform and remove all references to MailUp from both email messages and the admin platform, as well as all links connected to it. The personalized domain customizes your platform by removing every reference to MailUp from tracked links, unsubscribe links, dialogue pages, auto-profiling forms and from the platform login page. The whitelabel platform adds personalized logos and a customized login page to remove any reference to MailUp.
Worldwide content acceleration
A feature that helps you to achieve the best web performance as well as a faster display of all the elements of your email from anywhere in the world. The service enables you to achieve a fast load time of all email elements, which are downloaded by more than 40 edge points around the world, ensuring their display regardless of the recipient’s geographical location and source availability.
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Marketing campaigns Starter Plus Premium Enterprise
Recipients
You can import unlimited contacts to the platform and divide them by mailing groups, while checking for any syntax errors or typos in each email address. MailUp lets you upload an unlimited number of recipients to the platform. It makes no difference whether your database has one thousand or one million contacts: MailUp sets no limits on the size of your lists.

Unlimited

Unlimited

Unlimited

Unlimited

Number of email sendings
With MailUp your mailings are unlimited. Unlike other Email Marketing platforms, which increase the subscription cost as the number of mailings increases, MailUp allows you to send as many emails as you want while keeping the subscription price unchanged.

Unlimited

Unlimited

Unlimited

Unlimited

Sending speed (emails/hour)
MailUp allows you to choose the speed with which to send your campaigns, in order to ensure that you can send your emails to a large number of recipients in a short time. The editions of MailUp are based on the pay-per-speed model: the cost of the subscription is based on the delivery speed you choose.

from 2K/h

from 2K/h

from 2K/h

up to 5M/h

SMTP+
An email server that can be integrated to quickly send emails from other applications (e.g. e-commerce or CRM) with high deliverability and the certainty of having your mailing data traced. The service offers an outgoing email server, which can be easily integrated with your applications. You can set up your external application to take full advantage of MailUp’s unique mailing and statistical features.

Optional

Optional

Optional

SMS OTP Channel

Optional

Optional

Optional

Messaging Apps (subs 0-50)
With Messaging Apps, your MailUp platform lets you create and send campaigns on Facebook Messenger and Telegram. Instant and extremely relevant, campaigns created with Messaging Apps can be content-rich and enhanced by images, texts, multimedia, links and attachments. Thanks to Messaging Apps, your company can now communicate with customers and prospects instantly, embracing a conversational approach and following subscribers throughout the whole user journey.
Attachments
Add up to 5 files to your email message, for a maximum of 7 MB. The “Embedded images” feature lets you merge and hide the images inserted in the content to avoid your message being blocked. With MailUp, you can enhance and differentiate your message by adding attachments. What’s more, with the “embedded images” feature included in the service, you can attach and hide the images you have inserted in the content, to prevent it from being blocked on the major email clients like Outlook, Thunderbird, Libero or Yahoo!, forcing the reader to make an extra click to view it.

Optional

Optional

Optional

Brand Shield
Brand Shield is the service designed to optimize the sending infrastructure by leading the customer towards an improved setting - according to kind and volumes of its sendings - and by protecting the representative elements of the sender's brand identity. The service therefore provides, through a customized configuration of the platform, the exclusive use of the customer's own domains in order to respect the customer's brand identity even on the non-visible elements of the email message and avoid the use of service domains also used by other customers. The service also offers the possibility to allocate one or more IPs dedicated to the single sender.

Optional

Optional

Optional

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Database building Starter Plus Premium Enterprise
Enviroments (lists)
MailUp let you have multiple platforms in one by setting up different and independent work areas for each category of customers, products or markets. The MailUp platform is designed to accommodate various autonomous work areas, where you can manage particular types of mailings and collect an independent set of messages, recipients.

1

10

10

Custom

Advanced segmentation
There are many features to segment your recipients based on multiple criteria and to send personalized campaigns that are relevant to their interests. With MailUp, you have a set of filters that lets you analyze your contact database and, based on the results, develop targeted and consistent mailings with optimum profiling. You can also combine two or more filters with the “AND” and “OR” options and save your settings for future use.
Landing page editor
A simple and intuitive drag & drop editor to create landing pages dedicated to promoting your products and services, optimized also for mobile devices. In a few simple drag and drop operations, you can set up a page to host a coupon, product catalog, instructions for a service, and much more.
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Design Starter Plus Premium Enterprise
BEE drag & drop editor
The MailUp platform has integrated BEE, the drag & drop editor which lets you create your campaigns in a few simple drag and drop operations, without needing any practical HTML expertise. Easy and intuitive, the BEE editor lets you create functional and customized graphics, with the option to fine tune every element of your emails. All emails created with the editor are optimized for display on smartphones and tablets. What’s more, BEE ensures the best compatibility with your communications including for optimal display on Gmail for Android.
Spam check
The platform lets you browse and store detailed reports that monitor the effectiveness of your messages in real time. The statistics are available per user, per campaign or as aggregated reports on multiple messages – with these you can incorporate, into a single report, statistics relating to other mailings. The data is presented in graphical or analytical form, in absolute and percentage values. You can export and print all of the processed data and integrate it with CRM or external analytics/data warehouse systems. Some reports are easy to share externally, using a dedicated password which is independent from the platform login.
A/B test
A tool to test multiple versions of your message on a sample of recipients to find out which message ensures you the best results and send it to the rest of the list. With the A/B test, you can automatically experiment with multiple versions of the same message, by measuring its effectiveness on a selected group. This way, you can find out which email provides the best results in terms of the opening or click rate.
Email Templates
With MailUp, you can create emails and newsletter from scratch or by choosing from an extensive library of ready-to-use graphical templates with different shapes, sizes, colors and designs – all of which can be used easily without needing any graphical expertise. The MailUp templates are designed to provide the graphics aspects for every type of communication (newsletters, DEM, coupons, product catalog, transactional emails and more).

50

100

200

+500

Email Previews
MailUp provides you with a tool to see a preview of your message on the major email clients and devices, including mobile devices. The service analyzes the compatibility of your emails on different email clients and devices to show you how your message will look before sending it.

3 Clients

76 Clients

76 Clients

76 Clients

Collaboration
Collaboration makes it easy to co-create your email campaigns with the members of your team. Ask for sign-off, collect feedback and add notes on the email design and copy, seamlessly. A tool to share your emails with your team and beyond, at every step of the creation process: copy, design, call to action. Just create and share the message, and let our collaborators add notes and comments by clicking on any image or text element.

Optional

Optional

Optional

Optional

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Marketing automation Starter Plus Premium Enterprise
Email & SMS Automation
There are many features and tools for your marketing automation activities via email and SMS by setting up precise rules and selecting the dates and recurring events of your choice.

3 Triggers

100 Triggers

100 Triggers

Custom

Dynamic tags & content
This feature lets you customize the finer details of your emails and deliver differentiated communications based on your recipients’ interests and personal information. For each recipient field (name, last name, city, etc.), you can set up a dynamic tag in the body of the message or in the email subject: the platform will then insert the data relating to each recipient in the tag. If this information is not present, you can create a table of set values which can be customized with data to be automatically replaced.
Display Conditions
Send customized email campaigns by applying display rules to rows or entire message blocks and automatically retrieving the most suitable content for each recipient. With the Display Conditions option, you can apply filters to one or more email rows or blocks while creating the message. The content of each row/block will display according to the personal details of the recipients, as included in your database.

Optional

Optional

Custom

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Analytics Starter Plus Premium Enterprise
Advanced report
MailUp has an advanced and accurate system of statistics to find out – in real time – not only the success of each of your mailings, but also the details on the activities of each individual recipient.
Statistics retention at user level
To view detailed reports on opening and clicks by individual contacts and send relevant campaigns tailored to the behavior of each single recipient. MailUp lets you store statistical information on individual recipients. This way, you have up to 2 years to see the exact number of openings and clicks by a particular recipient of each message sent. A useful tool for learning the behavior of each contact and for organizing subsequent campaigns based on the results.

3 Months

12 Months

12 Months

24 Months

Engagement Statistics
Engagement Statistics give access to advanced reports about recipients' engagement level. The user will be able to monitor open rates, click-through rates, subscribers' main providers and users' engagement trend.

Optional

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