BPER Banca
With its 770 branches across 18 regions of Italy, 8,000 employees and 1.4 million customers, BPER Banca is a bank belonging to the BPER Group, which is currently ranked the sixth banking group in Italy. It currently has four independent commercial banks which are each well-established in their respective areas. In addition to banks, the Group is also includes multiple product and instrumental companies.

Risultati
La campagna ha fatto registrare un netto incremento dei risultati, grazie a un +7% degli utenti internet banking attivati rispetto allo stesso periodo del 2014.
+
7
%
Reactivated users compared to 2014
+
42.1
%
Openings compared to the sector average
+
12.7
%
Clicks compared to the sector average

BPER Banca
A key pillar of our digital ecosystem was the email channel: we wanted to get off on the right foot with a professional and dedicated platform. The results have been positive since the very first mailing; today emails increasingly contribute to BPER Banca’s marketing and positioning initiatives.
Davide Casimirri
Digital Marketing Specialist, BPER Banca
Best Practices