BPER Banca

With its 770 branches across 18 regions of Italy, 8,000 employees and 1.4 million customers, BPER Banca is a bank belonging to the BPER Group, which is currently ranked the sixth banking group in Italy. It currently has four independent commercial banks which are each well-established in their respective areas. In addition to banks, the Group is also includes multiple product and instrumental companies.

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Risultati

La campagna ha fatto registrare un netto incremento dei risultati, grazie a un +7% degli utenti internet banking attivati rispetto allo stesso periodo del 2014.

+ 7 %
Reactivated users compared to 2014
+ 42.1 %
Openings compared to the sector average
+ 12.7 %
Clicks compared to the sector average
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BPER Banca
A key pillar of our digital ecosystem was the email channel: we wanted to get off on the right foot with a professional and dedicated platform. The results have been positive since the very first mailing; today emails increasingly contribute to BPER Banca’s marketing and positioning initiatives.

Davide Casimirri
Digital Marketing Specialist, BPER Banca
Best Practices
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Create a consistent flow of communications which engages all business channels and tells the story of your brand.

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Customize your campaigns based on your recipient and their needs, combining segmentation filters and triggered messages.

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Monitor the behavior of your recipients, both before and after the mailing: with A/B testing and statistical reports, you can find out which content and graphics are most effective for your campaigns.