A MailUp customer, Slow Food Italia is a dynamic organisation that works hard to create dialogue with customers, through fairs, events and, naturally, email campaigns. Collection of contacts, an activity that takes place before any email marketing initiative, has often been difficult and complex for Slow Food Italia, as they were limited to using their website. In view of the number of fairs and shows attended by the organisation every year, the need to convert events into opportunities to feed the database with new contacts could not be put off any longer.
The solution to digitalise activities was chosen, rendering them agile and automated and saving both time and resources. This is how MailUp involved Slow Food Italia in the launch phase of Jade, the application designed to collect contacts directly on the iPad, even offline.Tested at the 2015 Cheese Show, Slow Food Italia used Jade to create a digital, personalised form that allowed visitors to subscribe to the newsletter in just a few steps.Jade is designed for fairs, businesses and all types of events, to collect an endless number of contacts even when no Internet connection is available: all data is automatically saved on the iPad and sent to the MailUp account.