Choose the plan that best suits you.
Compare MailUp plans.

Send unlimited emails to unlimited recipients. The price stays the same.

Light
To get started: the essential tool to create and send your first campaigns.
 19 € /month
billed annually.
 
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Unlimited web storage, sendings and data
  • Sending speed: 500 emails/hour (not extendable)
    MailUp editions are based on a pay-per-speed model: the subscription cost is not determined by the number of emails you send or the contacts in your database but by the edition you choose and the sending speed (if you opt to increase it beyond the standard speed of your selected edition). The Light edition has a non-extendable sending speed. Higher sending speeds are available starting from the Starter edition.
  • 1 user
    The Light edition includes only one administrator. Additional administrators are available starting from higher editions.
  • 1 environment (list)
    Each environment is a separate workspace with its own messages, recipients, settings, and statistics. Environments share only the sending queue and the common profile fields of contacts present in multiple environments. With the Light edition, only one workspace is available. Multiple workspaces are available starting from the Plus edition.
  • Drag & drop email editor
    MailUp's email editor, called BEE, is a drag & drop tool that allows you to create customized emails without any programming knowledge. With BEE, you can drag and drop content, edit it, and preview it in real time.
  • Email templates
    With MailUp, you can choose from a library of ready-to-use email templates in various formats, colors, and designs, all easily usable without any graphic design skills. With the Light edition, you have access to a limited template library. Depending on the MailUp edition, the number of available templates increases.
  • Email support
    With email support, you can request assistance from our team and get help. Your request will be processed within 4 business hours.
Starter
To grow: the fundamental features for professional marketing campaigns.
from  46 € /month
billed annually.
 
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All the features of the Light plan, and beyond. Here's a sample:
  • Sending speed from 2000 email/hour (extendable)
    MailUp editions are based on the pay-per-speed model: the subscription cost is not determined by the number of emails you send or the contacts in your database, but by the edition you choose to purchase and the sending speed (if you decide to increase it beyond the standard speed of the selected edition). Starting from the Starter edition, the standard sending speed is 2000 emails per hour (extendable).
  • Additional users
    Starting from the Starter edition, you can add additional platform administrators and grant them access to specific work areas.
  • Basic automation
    Starting from the Starter plan, you can create automated email and SMS workflows to send messages automatically based on specific conditions. With the Starter edition, you have access to 3 automations.
  • Subscription forms and landing pages
    Starting from the Starter plan, you can create subscription forms and landing pages using a drag & drop editor. This feature allows you to collect new contacts and design customized landing pages without requiring technical skills.
  • A/B test
    The A/B test feature allows you to send different versions of the same campaign to sample groups from your database, compare the results, and identify the most effective version.
Most Popular
Plus
To automate: advanced and professional features with the best value for money.
from  105 € /month
billed annually.
 
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All the features of the Starter plan, and beyond. Here's a sample:
  • Enhanced automation
    With the Plus plan, you can create up to 100 automated email and SMS workflows to maximize marketing automation and improve operational efficiency.
  • Extended Artificial Intelligence
    With the Plus edition, compared to the Starter edition, the number of Tokens available to interact with Artificial Intelligence and create your texts increases to 4000 per day. This allows you to expand assistance requests and optimize email creation times compared to the 1000 Tokens available in the Starter edition.
  • 10 environment (list)
    Having multiple independent workspaces allows you to manage different types of sending and maintain distinct messages, recipients, settings, statistics, and subscription/unsubscription methods. Environments share only the sending queue and the common profile fields of contacts present in multiple environments.
  • Annual statistics storage
    MailUp offers an advanced and accurate statistics system that allows you to track, in real time, not only the success of each send but also the detailed activities of each individual recipient. Starting from the Plus edition, you can access recipient-specific statistics for up to 12 months, enabling even more advanced analyses.
  • Email and phone support
    With the Plus edition, in addition to email support, you can also rely on phone support. The telephone assistance service ensures an efficient and timely resolution of your requests.
Premium
To excel: evolved features and priority support for top performance.
 260 € /month
billed annually.
 
Start your free trial
All the features of the Plus plan, and beyond. Here's a sample:
  • Premium Artificial Intelligence
    With the Premium edition, the number of Tokens available to interact with Artificial Intelligence and create your texts increases to 2 million per day. This allows you to leverage AI assistance for more complex and numerous requests, optimizing a significant part of your email creation activities.
  • Advanced dynamic content
    In addition to dynamic content such as dynamic fields, the Premium edition includes the Display Conditions option, which allows you to create a single message and display different content depending on the recipient group receiving the message.
  • Engagement report
    The Engagement Report provides advanced statistics on the performance of your email campaigns based on your recipients' engagement levels and engagement in relation to the email provider used.
  • Priority support
    Priority Support offers a higher level of assistance compared to the standard Email Support, included in all platform editions, and Phone Support, available from the Plus edition. With Priority Support, you "skip the line" and receive assistance without waiting for your turn.
Do you have other needs?

Discover the Enterprise version and create a tailor-made plan with strategic support and dedicated training.

Frequent question

How is the annual fee calculated?

The email fee is based on your edition choice (Light, Starter, Plus, Premium, Enterprise) and delivery speed. There is no limit to the number of emails sent under this pay-per-speed model. The cost does not change, even if you send more messages than planned or larger ones. The message delivery speed is the only limit, where any increase affects the annual fee.

Can I change my plan, if I need to send emails more quickly to more recipients?

Yes. You can upgrade at any time directly from your platform.

Do you offer a yearly plan?

Yes, of course. You can pay monthly or yearly, according to your best convenience.

What happens if I increase the number of recipients I want to send emails to?

You can upload unlimited recipients onto the platform at no additional cost. The only thing that changes is the time needed to complete the send, which will go up in proportion to the number of your new contacts. For example, if your email addresses double, the time needed to deliver all the emails will double too.

How does the free trial work?

You can try MailUp for free. No strings attached and no credit card required.

What do you mean by environments/lists?

Inside the MailUp platform, a list is an independent work environment with its own message archives, senders, stats, automatic workflows, recipient lists and groups. For instance, you can use 3 lists for newsletter in 3 different languages, or for 3 business/brand branches within the same company.
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