MailUp editions are based on a pay-per-speed model: the subscription cost is not determined by the number of emails you send or the contacts in your database but by the edition you choose and the sending speed (if you opt to increase it beyond the standard speed of your selected edition). The Light edition has a non-extendable sending speed. Higher sending speeds are available starting from the Starter edition.
1 user
The Light edition includes only one administrator. Additional administrators are available starting from higher editions.
1 environment (list)
Each environment is a separate workspace with its own messages, recipients, settings, and statistics. Environments share only the sending queue and the common profile fields of contacts present in multiple environments. With the Light edition, only one workspace is available. Multiple workspaces are available starting from the Plus edition.
Drag & drop email editor
MailUp's email editor, called BEE, is a drag & drop tool that allows you to create customized emails without any programming knowledge. With BEE, you can drag and drop content, edit it, and preview it in real time.
Email templates
With MailUp, you can choose from a library of ready-to-use email templates in various formats, colors, and designs, all easily usable without any graphic design skills. With the Light edition, you have access to a limited template library. Depending on the MailUp edition, the number of available templates increases.
Email support
With email support, you can request assistance from our team and get help. Your request will be processed within 4 business hours.
Starter
To grow: the fundamental features for professional marketing campaigns.
All the features of the Light plan, and beyond. Here's a sample:
Sending speed from 2000 email/hour (extendable)
MailUp editions are based on the pay-per-speed model: the subscription cost is not determined by the number of emails you send or the contacts in your database, but by the edition you choose to purchase and the sending speed (if you decide to increase it beyond the standard speed of the selected edition). Starting from the Starter edition, the standard sending speed is 2000 emails per hour (extendable).
Additional users
Starting from the Starter edition, you can add additional platform administrators and grant them access to specific work areas.
Basic automation
Starting from the Starter plan, you can create automated email and SMS workflows to send messages automatically based on specific conditions. With the Starter edition, you have access to 3 automations.
Subscription forms and landing pages
Starting from the Starter plan, you can create subscription forms and landing pages using a drag & drop editor. This feature allows you to collect new contacts and design customized landing pages without requiring technical skills.
A/B test
The A/B test feature allows you to send different versions of the same campaign to sample groups from your database, compare the results, and identify the most effective version.
Most Popular
Plus
To automate: advanced and professional features with the best value for money.
All the features of the Starter plan, and beyond. Here's a sample:
Enhanced automation
With the Plus plan, you can create up to 100 automated email and SMS workflows to maximize marketing automation and improve operational efficiency.
Extended Artificial Intelligence
With the Plus edition, compared to the Starter edition, the number of Tokens available to interact with Artificial Intelligence and create your texts increases to 4000 per day. This allows you to expand assistance requests and optimize email creation times compared to the 1000 Tokens available in the Starter edition.
10 environment (list)
Having multiple independent workspaces allows you to manage different types of sending and maintain distinct messages, recipients, settings, statistics, and subscription/unsubscription methods. Environments share only the sending queue and the common profile fields of contacts present in multiple environments.
Annual statistics storage
MailUp offers an advanced and accurate statistics system that allows you to track, in real time, not only the success of each send but also the detailed activities of each individual recipient. Starting from the Plus edition, you can access recipient-specific statistics for up to 12 months, enabling even more advanced analyses.
Email and phone support
With the Plus edition, in addition to email support, you can also rely on phone support. The telephone assistance service ensures an efficient and timely resolution of your requests.
Premium
To excel: evolved features and priority support for top performance.
All the features of the Plus plan, and beyond. Here's a sample:
Premium Artificial Intelligence
With the Premium edition, the number of Tokens available to interact with Artificial Intelligence and create your texts increases to 2 million per day. This allows you to leverage AI assistance for more complex and numerous requests, optimizing a significant part of your email creation activities.
Advanced dynamic content
In addition to dynamic content such as dynamic fields, the Premium edition includes the Display Conditions option, which allows you to create a single message and display different content depending on the recipient group receiving the message.
Engagement report
The Engagement Report provides advanced statistics on the performance of your email campaigns based on your recipients' engagement levels and engagement in relation to the email provider used.
Priority support
Priority Support offers a higher level of assistance compared to the standard Email Support, included in all platform editions, and Phone Support, available from the Plus edition. With Priority Support, you "skip the line" and receive assistance without waiting for your turn.
Compare MailUp Plans
Recipients, mailings and data space are unlimited in all plans
MailUp editions are based on the pay-per-speed model: in all editions, you always have unlimited email sends and contacts. The subscription cost is based on the edition you choose to purchase and the sending speed (if you decide to increase it beyond the standard rate). The only exception is the Light edition, which has a reduced sending speed of 500 emails/hour and cannot be extended (unless you upgrade to another edition).
500 emails/hour
from 2K emails/hour
from 2K emails/hour
from 2K emails/hour
Attachments
You can add up to 5 files with a maximum total size of 7 MB in each email. With the “Embedded Images” feature, images included in the message are attached in a hidden form to prevent them from being blocked by email clients.
Optional
Optional
Optional
Do-not-disturb zones
You can set time slots in which your campaigns will not be sent. This feature helps respect recipients' preferences and avoids sending emails at inconvenient times.
Optional
Platform
User(s) included
The administrator can configure permissions, manage, and restrict access to specific areas and functions of the platform.
1
1
1
1
Additional User(s)
Additional administrators allow you to set up more administrators beyond the included primary one.
Optional
Optional
Optional
Unlimited Web Storage
You can upload documents, images, and text for your campaigns without any limits. You also have a detailed overview of the occupied data storage.
Basic custom domain (for platform and tracking)
With the custom tracking domain, you can personalize the tracking links in your messages to make them more recognizable to your recipients (the basic customization applies to the third level of the tracking URL. Example: companyname.musvc.it).
8 user languages available
API
Integrations
Data Sync FTP
It allows you to integrate MailUp with other systems (CMS, CRM, e-commerce) by automatically transferring files to an FTP or SFTP area. This functionality enables you to synchronize contacts, import new subscribers, update profile data, and retrieve information on email campaigns and unsubscriptions. The import process can occur in real time or at scheduled intervals.
Optional
Optional
Optional
Channels
Transactional channel (SMTP+)
An integrated mail server that can be used to send emails from other applications (such as an e-commerce or CRM) with a "priority lane": fast delivery, high deliverability rates, and the assurance of tracking your sending data. This service is ideal for managing all transactional communications.
SMS channel
With MailUp, you can also send SMS worldwide by purchasing credit packages occasionally or through a recurring monthly subscription.
Optional
Optional
Optional
Optional
Content and design
Drag & drop email editor
MailUp’s email editor, called BEE, is a drag & drop tool that allows you to create customized emails without any programming knowledge. With BEE, you can drag and drop content, edit it, and preview it in real time.
SMS editor
You can create SMS messages in just a few clicks without coding knowledge using the SMS message editor. You can also add shortened links to your landing pages.
Email A/B test
With A/B testing, you can automatically experiment with multiple versions of the same message, measuring their effectiveness on a sample of recipients. This allows you to identify which email delivers the best results and send it to the rest of your recipients.
Email templates
With MailUp, you can choose from a library of ready-to-use email templates in different formats, colors, and creative designs, all easily usable without graphic design skills. MailUp’s templates are designed to suit various types of communication, including newsletters, DEMs, coupons, product catalogs, and transactional emails.
10
50
100
200
Email Previews
MailUp provides a tool to preview your message on major email clients and devices, including mobile.
3 Clients
76 Clients
76 Clients
Collaboration
It allows you to share emails in the creation phase with your team or external collaborators to gather feedback and approvals on design and text. Comments can be added directly within the message to facilitate the review process.
Optional
Optional
Optional
AI Assistant – Tokens included
With MailUp, depending on the edition, you have a set number of daily Tokens to manage your requests to the AI Assistant, MailUp’s Artificial Intelligence tool for text creation.
1000
4000
2 million
AI Assistant – Unlimited
As you use the AI Assistant, your daily Tokens are gradually consumed. However, you can unlock unlimited Tokens with a paid plan to remove any daily request limits.
Optional
Optional
Optional
Database Building
Enviroments (lists)
Each environment is a separate workspace with its own messages, recipients, settings, subscription and unsubscription methods, and statistics. Environments share only the message sending queue and the profile fields of contacts present in multiple environments.
1
1
10
10
Advanced segmentation
You can segment your contacts in an advanced way by creating contact groups within your database and applying filters based on their data and contact information. Filters and groups can be combined for even more targeted segmentation.
Filters and engagement score
You can easily and instantly determine your contacts’ engagement level using the engagement score. With engagement filters, you can execute marketing activities (such as reactivation campaigns) based on your contacts' engagement, excluding less active contacts, sending them specific campaigns, and more.
Landing pages editor
You can create landing pages using a drag & drop editor, without needing any technical skills.
Marketing Automation
Task e Workflow
With tasks, you can automatically send individual messages when a specific condition occurs. With workflows, you can create fully automated email and SMS sequences, defining the sending frequency between messages, conditions, and target audience.
3
100
100
Dynamic contents
You can personalize emails and subject lines by automatically inserting each recipient’s profile data (such as name, city, and more). If a piece of data is missing, you can define a default text to be displayed instead. Content can also change dynamically based on the recipient’s characteristics or interests, making your messages even more relevant.
Display Conditions
It allows you to apply display rules to email content and optimize your workflow. By creating a single email message, you can display different content to different recipients based on their characteristics, eliminating the need to create multiple emails for different audience segments.
Optional
Optional
Analytics
Advanced report
MailUp has an advanced and precise statistics system that allows you to track, in real time, not only the success of each send but also the detailed activity of every single recipient.
Statistics retention at user level
Depending on the chosen edition, MailUp enables you to access recipient-specific sending statistics for up to 12 months.
3 months
3 months
12 months
12 months
Engagement Reports
Engagement Reports provide access to advanced statistics on recipient engagement levels. You can monitor the health of your database by analyzing trends in opens, clicks, email providers used, and interactions.
Optional
Optional
Deliverability
Spam check
Analyze the content of your emails before sending them to identify elements that could cause them to end up in spam, such as excessive use of images, HTML errors, or high-risk words.
Deliverability dashboard
You have access to a dedicated area within the platform for mapping your deliverability capabilities and identifying potential deliverability issues in your lists. From this area, you can also receive suggestions on corrective actions to implement in order to improve your performance.
Deliverability Index
A Deliverability Index is available on the platform, providing insights into the health of your emails and your ability to deliver messages without ending up in spam.
MailUp Shield
Automatic replacement of the sender domain with a MailUp domain directly within the platform. Ideal for those who cannot configure DKIM and DMARC on their own domains or do not have a domain. This is part of a set of tools designed to improve your deliverability, avoid spam, and optimize delivery, open, and click rates.
Optional
Optional
Optional
Brand Shield
Custom configurations for complete domain alignment with your brand’s domain. Compared to MailUp Shield, this allows you to use your brand’s domain (instead of MailUp’s) and send emails while maintaining your brand identity. It is part of the set of tools MailUp provides to enhance your deliverability, avoid spam, and optimize delivery, open, and click rates.
Optional
Optional
Optional
Deliverability Pro Pack
A comprehensive package of tactical, strategic, and operational tools and services to help you achieve excellent deliverability (including audits, consulting, assisted sending planning, and more).
Optional
Optional
Optional
Support
Email Support
Phone Support
Optional
Priority Support
Optional
Optional
Data Restore
Data recovery and platform state restoration to a specific date (up to a maximum of 6 days in the past).
Optional
Optional
Optional
Optional
Do you have other needs?
Discover the Enterprise version and create a tailor-made plan with strategic support and dedicated training.
The email fee is based on your edition choice (Light, Starter, Plus, Premium, Enterprise) and delivery speed. There is no limit to the number of emails sent under this pay-per-speed model. The cost does not change, even if you send more messages than planned or larger ones. The message delivery speed is the only limit, where any increase affects the annual fee.
You can upload unlimited recipients onto the platform at no additional cost. The only thing that changes is the time needed to complete the send, which will go up in proportion to the number of your new contacts. For example, if your email addresses double, the time needed to deliver all the emails will double too.
Inside the MailUp platform, a list is an independent work environment with its own message archives, senders, stats, automatic workflows, recipient lists and groups. For instance, you can use 3 lists for newsletter in 3 different languages, or for 3 business/brand branches within the same company.
Join the 10,000 companies that entrust their multichannel campaigns to MailUp every day
