MailUp is not just email. Discover SMS and RCS

Enhance your email campaigns with two more immediate, direct, and accessible channels: SMS and RCS. Experience the benefits of mobile communication, with the convenience of a single platform managing everything for you.

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SMS and RCS: two Channels, one goal

With MailUp, you harness the potential of SMS and the innovation of RCS messages to communicate with your customers in an immediate, fast, and engaging way. Two complementary solutions to reach all your recipients at any time, thanks to the high coverage and availability of the mobile channel.

SMS

Communicate quickly and directly with your customers wherever they are. SMS is the optimal channel for sending short, urgent messages with high open rates.

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COMING SOON

RCS

Take your communications to the next level with multimedia content and personalized branding. RCS is the ideal solution if you’re looking for a secure channel with high engagement performance.

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SMS CHANNEL

Simplicity, speed, and immediacy

Send up to 200 SMS per second, with high quality and worldwide delivery, reaching 226 networks. Effective and quickly read: SMS allows you to reach all your customers with high open rates and Marketing Automation features.

Transactional and inbound SMS
Up to 10 concatenated SMS
Ability to insert and track links
Sending via credit purchase (the same credits used for sending RCS)

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SMS CHANNEL

Create landing pages and add them to your SMS

With the drag-and-drop editor and its Artificial Intelligence, you can create a mobile-optimized page dedicated to your products and services in just a few minutes.
Once created, insert the link into the SMS and send it: your recipients just need a single tap on their smartphone to land and convert.

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SMS CHANNEL

Send personalized SMS automatically

Reach the right recipient at the right time with tailored and relevant content. SMS Marketing Automation features work for you, streamlining and speeding up your communication flow. You can also build Automation workflows by alternating emails and SMS for a multichannel approach.

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Simple, powerful, effective

Discover MailUp’s platform full potential and give a boost to your multichannel marketing.

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COMING SOON: RCS CHANNEL

Multimedia, personalization, and security

Send multimedia messages worldwide with high engagement potential using RCS. Perfect for promotions, appointments, nurturing campaigns, and customer care, RCS represents the new frontier of mobile messaging.

Security and recognizability with your brand’s logo and profile
Images, carousels, and Call-to-Action buttons
Fallback SMS to reach recipients not enabled for RCS
No character limits
Sending via credit purchase (the same credits used for sending SMS)

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COMING SOON: RCS CHANNEL

Increase message personalization

The RCS channel requires creating a personalized Agent (sender) subject to a verification step by Google. This ensures a well-recognizable sender profile, complete with a logo and contact information, protected from theft and phishing.

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COMING SOON: RCS CHANNEL

Reach all your recipients

After creating the RCS message, the platform will prompt you to also create a fallback SMS to reach recipients who cannot receive RCS. Delivery reports allow you to track statistics for those who received the fallback SMS.
This ensures you can reach all your recipients while leveraging the extensive coverage of mobile communication.

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SMS vs. RCS: the differences

Discover how these two mobile messaging channels differ. Understanding their differences helps you determine which type of message to send based on your strategies and needs.

SMS RCS

Feature	SMS	RCS
Text Content
Dynamic Fields
Multimedia Content
Links You can add links in both channels. In SMS, you can insert short links, while in RCS, you can embed links directly into Call-to-Action buttons.
Unlimited Characters SMS has a limit of 160 characters per message. However, remember that with MailUp, you can concatenate up to 10 SMS, allowing for a total limit of 1,600 characters.
Call-to-Action Buttons
Carousels
Segmentation You can include or exclude recipient groups or apply filters to segment your target audience during the sending process.
Automated Workflows "Automated workflows" refer to the two workflow and task functionalities within the MailUp platform, which enable the automatic sending of messages.
Supported Devices RCS is currently only supported on Android. However, Apple devices can still be reached through the RCS channel thanks to the fallback SMS, a "backup message" that recipients not enabled to receive RCS will get.	All	Android
Delivery Reports The delivery report is particularly useful for the RCS channel as it shows how many recipients were reached with the RCS message and how many with the fallback SMS.
	DISCOVER THE PRICES	DISCOVER THE PRICES

FAQs

What can I include in an RCS?

Images or carousels (you can choose the design, single-column or multi-column, centered or aligned left/right), multiple actions (e.g., location, calendar for booking an appointment), titles, paragraphs, and dynamic fields.

What do I need to send an RCS?

To send RCS with MailUp, you essentially need 2 things:

A certified Agent (sender), which you create directly on the platform by entering all the information required by MailUp.
Credits, which you use in MailUp to send SMS as well. RCS is always sent using credits, so if you purchase any credit package, you can use it for both sending RCS and SMS. To learn more, visit the dedicated page on the website.

How do I create an RCS Agent?

Creating an RCS Agent (sender) is a necessary step to send RCS. To do so, complete all the required information in the Agent creation section. Among the various details, the one to pay particular attention to is the request to upload a screenshot of your contact collection form. The screenshot is needed to prove the presence of two elements in your contact collection forms, namely:

A phone number field
A consent checkbox where it's clear that the user is agreeing to receive SMS, RCS, and instant messages (or mobile communications in general). Without the screenshot showing these two elements in your form, Google will not approve your Agent, and you will not be able to send RCS.

What is the approval timeline for an RCS Agent?

Approval timelines are not predefined, but they typically take a couple of days.

What happens after I fill out the information to create the Agent?

After submitting all the information, you will receive an email from Google to authorize the management and approval of the Agent. To proceed, it is crucial to respond to this email in the manner specified in the Google email. You can view the verification status of your Agent on the platform, in the Agent creation section. This will show whether your Agent has been verified and is active, is under verification, or if verification failed due to missing information. In the latter case, by clicking on the Agent, you will be shown the necessary details and integrations required to get the Agent approved.

Is my platform enabled for RCS?

The new RCS channel is available in any edition of the platform, and its use is only possible after creating an Agent (sender) and an SMS sender (to manage the fallback SMS). To send, you need to have purchased credits (the same ones used to send SMS).

Are RCS available in the trial version?

No, RCS is only available in the subscription versions.