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MailUp Credits: a unique solution for sending SMS and RCS

By purchasing credits, you can use both the SMS and RCS channels.
There are two different credit purchase options, which can be combined: a monthly credit subscription and instant credit top-up.
Discover how they work.

SAVE 10%

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Purchase with Auto-Renewal

Monthly Subscription (Recurring Packages)

Simplify the management of your SMS and RCS credits with a monthly subscription. Choose the credit package that suits you, and it will automatically renew on the platform every month. With the subscription, you can:

Save 10% compared to instant top-ups
Avoid repetitive monthly purchases
Purchase smaller credit packages (even as few as 100 credits)
Always have credits available and avoid running out
Optimize and simplify your budget

SAVE 10%

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ONE-TIME PURCHASE

Instant Credit Top-Up (Single Packages)

Meet occasional SMS and RCS needs with instant top-ups. You can purchase extra credits anytime, for example, during periods of high activity.

Standard pricing
Buy only when needed
Available only for packages of 1,000 credits or more
Flexible option without auto-renewal
Can be purchased even if you have an active monthly subscription

DISCOVER THE PRICES

SMS AND RCS CHANNEL

Save 10% with the Monthly Credit Subscription

With any credit package you choose to activate as a monthly credit subscription, you save 10% compared to the prices of instant credit top-ups. Additionally, you can subscribe to smaller credit packages (starting from 100 credits) than those available with instant top-up. With any package, you can send SMS and RCS messages worldwide. Prices vary depending on the destination country.

ACTIVATE A MONTHLY SUBSCRIPTION

SMS AND RCS CHANNEL

Instant Credit Top-Up Prices

Calculate the price of credits based on the number of credits you want to top-up instantly. With any package, you can send SMS and RCS messages worldwide. Prices vary depending on the destination country.

Where do you want to send?

Cost	Credits	Messages that can be sent
64.00 €	1,000	1,000 / 0.0640 € each	PURCHASE
186.00 €	3,000	3,000 / 0.0620 € each	PURCHASE
295.00 €	5,000	5,000 / 0.0590 € each	PURCHASE
472.00 €	8,000	8,000 / 0.0590 € each	PURCHASE
540.00 €	10,000	10,000 / 0.0540 € each	PURCHASE
810.00 €	15,000	15,000 / 0.0540 € each	PURCHASE
1,040.00 €	20,000	20,000 / 0.0520 € each	PURCHASE

+20.000 credits? Request a personalised quote

How to use credits

With the credits you purchase, you can send both SMS and RCS. The number of credits required for each send depends on the number of characters used in the SMS. For the RCS channel, it depends on the number of characters used in the fallback SMS.
Read the FAQ below to learn more.

PURCHASE YOUR CREDITS

FAQs

How do RCS messages work?

RCS messages are multimedia messages that, unlike SMS, can contain images, carousels, and Call To Action buttons. In the MailUp platform, you can send them after creating an Agent (sender), which is verified and certified by Google (MailUp handles all the operations, and you only need to fill in the necessary information to create the Agent). Once the Agent is approved, you can create your RCS message with simple steps. You will also be asked to create a fallback SMS, which is a standard SMS message that will be sent to recipients who are not enabled to receive RCS. This way, all your recipients will receive your message: those who are enabled to receive RCS will get the RCS message, and those who are not will receive the fallback SMS.

How does credit calculation work with RCS?

RCS messages are sent using the same credits as SMS. The number of credits used depends on the fallback SMS (see the FAQ above for details). If, when creating your fallback SMS, you exceed the number of characters allowed for a single SMS (160 characters), the SMS will count as 2 credits instead of 1, so your RCS will cost 2 credits. To make your RCS cost only 1 credit, you will need to reduce the number of characters in the fallback SMS.

Do I have to choose between a monthly subscription and an instant top-up?

No, the two purchase options are complementary and one does not exclude the other. You can activate a monthly subscription and, if you need to make more sends in a particular month or if you've run out of credits for that month, you can do an instant top-up for the credit package you need. Monthly credit packages can coexist with instant top-up packages.

How does the monthly subscription work?

Select the credit package you want to activate with a monthly subscription and activate it from the "Buy" section of the platform. Your monthly subscription will be immediately available and will have the same renewal date as the MailUp platform (for both monthly and annual subscriptions). So, for example, if you purchase a subscription on the 15th of the month and your MailUp platform renews on the 1st, every subsequent credit subscription renewal will occur on the 1st of each month. Upon purchase, you will see a number of credits available based on the pro-rata rate of the platform; in the previous example, you will already have 50% of the credits from the purchased package available. From the next renewal, the full package of credits will be available. The purchase price for the first day of the month will therefore be proportional to the platform’s pro-rata rate.

Where can I purchase the subscription and top-up?

The subscription can be purchased and activated independently from the platform, in the "Buy" section. The instant top-up can be purchased either from the platform or through your sales representative.

Can I change the number of credits in my subscription package?

Yes, you can always change the number of credits in your monthly subscription package. However, you can only do so at the end of the current month.

How long do the credits in the monthly subscription last?

Credits purchased through the subscription are valid for one month. Unused credits that expire will no longer be available. On the expiration day of the package, a new package of credits, worth the purchased amount, will be recharged and billed for the following month.

What are the differences between SMS and RCS? And how do these two channels work?

GO HERE TO FIND OUT