MailUp Blog
News, trends, insights, best practices, expert advice, and anything you'd like to know about the world of email and digital marketing to improve your online strategies: find all of this on the official MailUp blog.
How to Measure Engagement in Email Marketing
We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challengi...
Email Delivery: New Rules from Google, Yahoo, and Microsoft
Following Gmail and Yahoo, Microsoft is also tightening its rules to fight spam and protect u...
How to activate MailUp’s free trial version in 3 minutes
With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing chann...
Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you’ll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
How to build an email database in 6 steps and collect email contacts
make sure you have a secure and reliable email mailing tool that protects you from dangerous and inval...
Email Delivery: New Rules from Google, Yahoo, and Microsoft
Following Gmail and Yahoo, Microsoft is also tightening its rules to fight spam and protect u...
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
News
All the latest news from the MailUp world: from the new features of the platform to events, from the latest ebooks to Email and Digital Marketing news.
Recommended Articles
Deliverability: the guide that explains how to increase your mailings’ deliverability
But there are a number of intermediate steps you must be sure to carry out in order to get there, and some metrics that deserve your attention...
Top 10 KPIs for Email Success
Data-driven marketing is growing at a global level, with data at the base of any successful marketing decision or strategy. A...
The Power of SMS in Marketing: Does it Still Work?
What’s more, Apple was turning a higher profit off the app store than it ever had, and the Android ecosystem...
Marketing Automation
Doing Marketing Automation means being able to reach the right recipient at the right time with relevant, high-converting messages. It’s a strategic choice that’s now essential for any marketer.
All latest articles
email & sms marketing
View Articles ->How to Measure Engagement in Email Marketing
We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challengi...
Mailing lists and Segment lists: what they are, how to create them, and the differences
Among the ten commandments for building...
digital strategy
View Articles ->How to activate MailUp’s free trial version in 3 minutes
With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing chann...
Growth Hacking with Content Marketing: 10 effective ideas to grow your business with content
According to Hubspot,...
marketing automation
View Articles ->Email Marketing Automation: a comparison of the best tools
If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that do...
How to Use Marketing Automation to Grow Your E-commerce
When we talk about Market...
gdpr & legal
View Articles ->What does privacy policy mean?
Blog and website managers are becoming obsessed with ...
The DKIM email authentication method: what is it?
Email scams that rely on sender forgery, like spoofing and phishing, have been around since the mid-1990s. However, they’ve g...
news
View Articles ->Email Delivery: New Rules from Google, Yahoo, and Microsoft
Following Gmail and Yahoo, Microsoft is also tightening its rules to fight spam and protect u...
A Year in Review: the best of 2021
The festivities are just around the corner and it’s time to take stock of the year about to end before leaving for the Christmas break.
...