Email & SMS Marketing
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challenging ...
Among the ten commandments for building a quality database, a major one is to create valid, profiled mailing lists. They are then used as a start...
Artificial Intelligence is the most popular tool around right now, even for Email Marketing. But to use it truly effectively, you need to be fami...
Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christ...
Coming up at the end of August, a new interface for managing all your email and SMS contacts on a single page, all together and faster. The new f...
A +15% increase in average open rates for 2022/23 compared to 2020, and an unsubscribe rate that has dropped from 0.7% (still a good result) to 0...
We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tool...
As is our year-end custom, let’s rewind and take a look at the the highlights and report on the statistics and trends of this 2022. This time, ho...
Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to th...