Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    28 November 2022
    Reading time: 4 min.
    Consent to data processing and marketing: a matter of legislation… and that’s not all.

    If you are looking for the classic article that explains how to reconcile your marketing activities with data processing legislation...

    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    4 October 2022
    Reading time: 10 min.
    How to build an email database in 6 steps and collect email contacts

    make sure you have a secure and reliable email mailing tool that protects you from dangerous and inval...

    4 October 2022
    Reading time: 10 min.
    Online subscription form: how to create it and set up a post-subscription flow from scratch

    In order for an Email Marketing activity to be effective, it must start with a quality database, built by co...

    19 July 2022
    Reading time: 6 min.
    Digital Marketing for large scale retail: the evolution of Iperal’s strategy

    Omnichannel retail approach, segmentation and hyper-customization: these are the three weap...

    23 May 2022
    Reading time: 4 min.
    How to activate the BIMI standard to authenticate emails and improve deliverability

    Email authentication as an essential deliverability best practice is hardly a new topic here on the MailUp blog.

    We have already taken...

    17 January 2022
    Reading time: 4 min.
    How to manage changes to Apple Mail privacy protection: the new statistics from MailUp

    Let’s start with the basics: what i...

    16 December 2021
    Reading time: 4 min.
    HTML 3.0 arrives in MailUp platform: all the advantages of the latest news

    You’ve worked hard on your email message, carefully chosen the best images and original Gifs that rock with your target audience and ensure a...