Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

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    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    19 May 2016
    Reading time: 2 min
    MailUp for non-profit groups: how Médecins Sans Frontières increased its donations

    After focusing on the banking & finance...

    21 April 2016
    Reading time: 5 min
    Triggered emails: 7 ways to boost sales

    There are many motivations that drive companies to adopt marketing automation systems: triggered emails are instant, personal...

    20 April 2016
    Reading time: 2 min
    MailUp for banking & finance: the case of BPER Banca

    This is why, after closely following the key players of the Italian food and wine sector (...

    30 March 2016
    Reading time: 7 min
    Birthday Email: Best Practices, Tips & Tricks

    We often emphasize the importance of knowing how to use ...

    24 March 2016
    Reading time: 3 min
    MailUp, the partner for your SMS campaigns

    Inside the world of mobile marketing, SMS messages, compared to the use of messages and notifications within applications, consolidate their p...

    24 February 2016
    Reading time: 5 min
    Our how-to guides: how to boost your contact database

    This is why we are now unveiling our new how-to section: a collection of blog posts dedicated to each email marketing activit...

    26 January 2016
    Reading time: 1 min
    Case Study: How Giochi Preziosi is growing its mailing list at events

    At the G! come Giocare exhibition, Giochi Preziosi had the objective to collect new sign-ups to their mailing list. But prior to this...

    14 January 2016
    Reading time: 2 min
    New white paper! Your 2016 Guide to Email Design

    Our newest MailUp whitepaper is intended to shine a light on the newest email design trends along with design methods and tactics for today’s...