Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

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    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    9 August 2016
    Reading time: 6 min
    Back To Business: 10 Email Marketing Tips To Get Started After The Holidays

    It’s time to channel fresh minds, rediscover energies and take a polished look at everything that was done before leaving for the holidays. Th...

    27 July 2016
    Reading time: 8 min
    Email design with BEE: 10 tips for effective and responsive campaigns

    We often ask the fateful question, “How do I fit my template into the mobile display without losing the depth and accuracy of...

    13 July 2016
    Reading time: 5 min
    Buying email addresses doesn’t make sense: the reasons why and alternatives

    For us, the starting point of any email marketing activity is the collection of email addresses that are obtained with the recipient’s consent...

    17 June 2016
    Reading time: 5 min
    Welcome Email: Why 3 Is Better Than 1

    We all know the importance of the welcome email when starting to build up a relationship with those who subscribe...

    10 June 2016
    Reading time: 6 min
    Single opt-in or double opt-in? A comparison of two methods

    The registration form is the gateway, the email address is the key. Brands are divided by a dilemma when it comes to the choice of method:...

    8 June 2016
    Reading time: 5 min
    The Words You Should Avoid In The Subject Line (Or Maybe Not)

    At MailUp, one of the questions we encounter most often during seminars and workshops is: What are the words to avoid in the...

    1 June 2016
    Reading time: 4 min
    Fast, smooth, accessible: what if half of your customers wanted to talk to you via SMS?

    Besides email, an optimum channel for putting both sides in touch for certain situations is SMS, whose potential has been the...

    27 May 2016
    Reading time: 3 min
    Maxi Sport case study: how to boost conversion rates by 400%

    We have studies the ...

    25 May 2016
    Reading time: 6 min
    Netcomm E-commerce Forum 2016: multichannel strategies and automation under the spotlight

    According to Mr Liscia and his data, in Italy online shopping is a growing phenomenon. In five years (2011-2016), online buyers doubled...