Under a single MailUp account, the multi-list function made it possible to separate and organize the various business areas: eCommerce, Marketing, and Customer Care, sending various types of communications, with independent campaigns, reports and dashboards to compartmentalize the work while also sharing business rules, shipping schedules with a multi-channel communication strategy and a 100% customer-focused approach.
Walmart aims to provide its customers with the best shopping experience through a solution that integrates all its digital ecosystem environments: CRMs and its VTEX eCommerce store. Thanks to the integration of MailUp with VTEX, we have been able to get a more detailed analysis of customer purchasing behavior, capturing new data and turning this into relevant information to be able to generate micro-segmentations under the RFM model, reaching a hyper-personalized level of communication.
With MailUp, Walmart Argentina has found the technology needed to perfect its digital strategies. Thanks to the integration with its eCommerce store, we have been able to launch and RFM model which helps us analyze customer behavior in detail and develop a series of automated and personalized campaigns for each step, sending each customer relevant information to enrich their shopping experience.
In addition, we managed to reduce the time needed for campaign creation and design, thanks to the tools such as the Drag & Drop BEE responsive email editor and the VTEX integrated content modules. With just few clicks, it is possible to create totally responsive and functional items and share creative ideas with design agencies for final review.