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Sergey Aliokhin
7 September 2021
Reading time: 6 min.

Small Business Tips: 10 Digital Marketing Ideas That Will Help You Skyrocket Your Business Online

Small businesses have always been in chase of new marketing strategies. While big corporations invade the world with their products or services, small business representatives try to keep their businesses afloat.

That’s why any small business requires a set of marketing strategies that would help compete.

However, it is not as easy as it seems to choose the right strategies. It requires some expertise and knowledge. Thus, if you use the wrong marketing tactics, you might hurt your business eventually.

In this guide, you’ll find out ten digital marketing ideas that will help you skyrocket your small business online.

Shall we begin?

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Focus on Creating Convertible Content That Ranks Well

Let’s start with some statistics. Visme blog gets 472K organic traffic per month.

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It helps the company to spread the word about the tools Visme offers. And attract potential customers.

You might wonder how it is possible to drive too much traffic monthly. You can reach the same numbers if your content marketing team will cover the exact topics that your potential customers search on Google.

Another question might appear in your head – “how to know what topics my target audience wants to read about?”

First of all, you must understand the way your product or service can help your potential customers solve the issues they have.

Secondly, you should know how to introduce your service through content gently. In other words, it shouldn’t be self-promotional.

Lastly, thanks to specialized SEO tools you can find what queries people type on Google to find your service.

For instance, you can use Ahrefs’ Keyword Generator tool for this purpose.

What do you need to do to find potential targeted topics?

First and foremost, you should have a few niche-related keywords in your mind. By having these keywords, you will be able to explore more ideas for your content.

Assume that you own a small business company that sells phone straps. You can explore more keyword ideas by analyzing some seed keywords, like “phone strap”, “cell phone strap”, etc. You should draw your attention to the report called “Phrase match”:

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The report suggested 1,665 keyword ideas. Likely, it doesn’t mean that you must review each keyword suggestion. You can filter down the result applying SEO metrics, like “Keyword Difficulty” and “Search Volume.”

When you have a list of targeted keywords, you can start creating content.

Repurpose Your Content

Content repurposing is the first aid when you don’t know how to breathe new life into outdated blog posts.

Plus, it prevents you from exploring new content ideas that would resonate with your target audience.

Content repurposing allows you to introduce the same topic from a new angle. You can embrace other types of content that your potential customers would like.

For example, people consume content in the form of video much better compared to other types of content. Thus, you can take your existing blog post and repurpose it into a video. For this, you can use a free video maker tool.

However, it doesn’t necessarily repurpose your written blog posts into video content only. It is just one of the options. You can transform them into different types of infographics, presentations, charts, and other types of visual content.

Get Your Content Published On Medium

What does convertible content mean?

Such content aims to convert your leads into paid customers. To make sure you create convertible content, you must cover topics with traffic potential.

But what to do with content that doesn’t drive any traffic to your website?

You can remove it or get it published on Medium.

Medium is a great platform that hosts content on whatever topic you like. It has a recommendation engine that suggests content topics per readers’ interests.

Hence, those content that doesn’t drive any traffic can work well on Medium. Thus, you will get traffic as well.

Use Smart Targeting and Get Views on specific forums or Q&A platforms

Sometimes you can’t find answers to your questions on Google. If so, you visit a Q&A platform or an online forum specific and coherent with your business.

Find questions with business potential, using specific tools like Site Explorer tool from Ahrefs. Explore the list with the questions that generate traffic the most.

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Then, answer the questions exhaustively, providing people with comprehensive answers to their questions.

Explore “Best X and Y” Articles and Get Your Service Listed There

“Lists” articles serve as an opportunity to get your product or service featured in front of a wide audience.

How to get featured there?

For example, you have created a brand new SEO tool that you want to promote. Go to Google and type a query for “best SEO tools.” You will see top articles that list different SEO tools.

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Your aim is to get your SEO tool featured in these lists as well. In return, you will get traffic to your website, power up brand awareness, and attract more leads.

Use this digital marketing idea in your practice for sure.

Find Unlinked Mentions Of Your Brand and turn them into positive link to your website

Have you ever stumbled upon the mentions of your brand without a link back to the source?

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You must turn these unlinked mentions into a positive link to your website.

How to find unlinked mentions?

One of the best options would be to use Ahrefs’ Content Explorer tool. Just type the brand name of your service or product and filter down the results by applying the “One link per domain” filter. The last thing to do is to highlight the unlinked mentions for your domain.

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Finally, explore the list with the opportunities and ask website owners to include your link.

Don’t neglect using this strategy along with other SEO tips that will help grow your business.

  1. Participate On Podcasts

Taking participation in podcasts is one of the best ways to spread the word about your business straight from the horse’s mouth. Podcasting is now one of the main content marketing trends to follow.

If you surf the web, you will see that there are podcasts related to whatever business niche you want. You should be there for sure!

To find podcasts you can use Google search. Type something like “best {niche} podcasts” and see what you’ll get.

One more way to find podcasts is by finding out where niche-related experts have been interviewed. Here you should type the following query “{expert’s name} + podcasts.”

Collect a list of podcasts you are interested in and contact podcast hosts regarding your participation. Give a brief introduction of yourself and what you would like to discuss during the interview.

Take a look at this screenshot first.

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This is an example of featured snippets. This small piece of content aims to suggest information taken from top pages based on search inquiries.

As you already guessed, featured snippets attract more attention. If the person clicks on your link, you will get more traffic to your website.

To put it in a nutshell, featured snippets work like a magnet that attracts people’s eyes. And your purpose is to make your content get featured as snippets as well.

You need to know the five forms of featured snippets:

  • Numbered list
  • Paragraph
  • Table
  • Bullet list
  • Video

If you want to see your content ranked for featured snippets, you should optimize your existing content. But when you’re creating a new piece of content, you should optimize it with the keywords that would follow search intent of your target audience.

Make a Comparative Analysis Of Your Brand With the Competitors

Don’t shy away from making a comparative analysis of your brand with the competitors. You should do this due to one good reason. When your potential customers move down the marketing funnel and reach the “consideration” stage, they need to explore other alternatives to choose from.

Consequently, you should let your target audience understand why your product would be the best choice.

The only thing you should remember is that your analysis must be objective.

Translate Your Website to Multiple Languages

Doesn’t matter what basic language you’re orienting your business on. If you want to turn your small business into a big one, you should embrace more languages.

Taking into consideration this fact, you should translate your website to multiple languages based on your business priorities. Especially, when you want to enter a new market.

For instance, Cobot is a German software company for coworking spaces that has its primary target audience across Germany. When the company decided to conquer the other markets, the website was translated into six more languages – English, Portuguese, French, Spanish, Hungarian, and Japanese.

Website translation is tedious work that must be handled by professionals. You can either work with a translation agency or hire a freelancer who would be capable of translating your website.

Plus, don’t forget to translate the entire content on your blog and video content on YouTube channel.

To Sum Up

There are many digital marketing ideas that you can use in your small business. But not all of them are worth your attention. And not every digital marketing idea is the right choice for your type of business.

In this post, you have got familiar with ten digital marketing ideas that are cross-functional. By using these ideas in practice you will be able to skyrocket your small business drastically.

If you know some other actionable digital marketing ideas for small businesses, feel free to share your thoughts in the comments.

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Sergey Aliokhin

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