Coin was looking for a way to improve existing communication efforts to increase customer loyalty. The objective was to do so by regularly informing customers about new products and promotions through more targeted messages, based on accurate customer segmentation. To this extent, their CRM system and e-mail marketing platform had to work together.
The main strategy consisted of creating a new “Coin Newsletter”, regularly sent to all customers that opted to receive new product announcements and promotions. Additional, more targeted messages were designed for CoinCard holders, Coin’s most loyal customers.