Any questions?

Here are some of the most common questions from our clients.

RCS messages are sent using the same credits as SMS. The number of credits used depends on the fallback SMS (see the FAQ above for details). If, when creating your fallback SMS, you exceed the number of characters allowed for a single SMS (160 characters), the SMS will count as 2 credits instead of 1, so your RCS will cost 2 credits. To make your RCS cost only 1 credit, you will need to reduce the number of characters in the fallback SMS.
RCS messages are multimedia messages that, unlike SMS, can contain images, carousels, and Call To Action buttons. In the MailUp platform, you can send them after creating an Agent (sender), which is verified and certified by Google (MailUp handles all the operations, and you only need to fill in the necessary information to create the Agent). Once the Agent is approved, you can create your RCS message with simple steps. You will also be asked to create a fallback SMS, which is a standard SMS message that will be sent to recipients who are not enabled to receive RCS. This way, all your recipients will receive your message: those who are enabled to receive RCS will get the RCS message, and those who are not will receive the fallback SMS.
The monthly subscription can only be activated via the MailUp platform (in the "Buy" section) and only by those who have a platform with automatic renewal enabled and a credit card or PayPal payment method.
The monthly subscription can be canceled at any time, and you can continue to use your remaining credits until they expire. The cancellation will take effect from the following month, and no further costs or credits will be assigned to you.
If you’ve purchased credits through both methods, the credits with the earliest expiration date will be used first.
Credits purchased through the subscription are valid for one month. Unused credits that expire will no longer be available. On the expiration day of the package, a new package of credits, worth the purchased amount, will be recharged and billed for the following month.
Yes, you can always change the number of credits in your monthly subscription package. However, you can only do so at the end of the current month.
The subscription can be purchased and activated independently from the platform, in the "Buy" section. The instant top-up can be purchased either from the platform or through your sales representative.
Select the credit package you want to activate with a monthly subscription and activate it from the "Buy" section of the platform. Your monthly subscription will be immediately available and will have the same renewal date as the MailUp platform (for both monthly and annual subscriptions). So, for example, if you purchase a subscription on the 15th of the month and your MailUp platform renews on the 1st, every subsequent credit subscription renewal will occur on the 1st of each month. Upon purchase, you will see a number of credits available based on the pro-rata rate of the platform; in the previous example, you will already have 50% of the credits from the purchased package available. From the next renewal, the full package of credits will be available. The purchase price for the first day of the month will therefore be proportional to the platform’s pro-rata rate.
No, the two purchase options are complementary and one does not exclude the other. You can activate a monthly subscription and, if you need to make more sends in a particular month or if you've run out of credits for that month, you can do an instant top-up for the credit package you need. Monthly credit packages can coexist with instant top-up packages.
No, RCS is only available in the subscription versions.
The new RCS channel is available in any edition of the platform, and its use is only possible after creating an Agent (sender) and an SMS sender (to manage the fallback SMS). To send, you need to have purchased credits (the same ones used to send SMS).
After submitting all the information, you will receive an email from Google to authorize the management and approval of the Agent. To proceed, it is crucial to respond to this email in the manner specified in the Google email. You can view the verification status of your Agent on the platform, in the Agent creation section. This will show whether your Agent has been verified and is active, is under verification, or if verification failed due to missing information. In the latter case, by clicking on the Agent, you will be shown the necessary details and integrations required to get the Agent approved.
Approval timelines are not predefined, but they typically take a couple of days.
Creating an RCS Agent (sender) is a necessary step to send RCS. To do so, complete all the required information in the Agent creation section. Among the various details, the one to pay particular attention to is the request to upload a screenshot of your contact collection form. The screenshot is needed to prove the presence of two elements in your contact collection forms, namely:
  • A phone number field
  • A consent checkbox where it's clear that the user is agreeing to receive SMS, RCS, and instant messages (or mobile communications in general). Without the screenshot showing these two elements in your form, Google will not approve your Agent, and you will not be able to send RCS.
To send RCS with MailUp, you essentially need 2 things:
  1. A certified Agent (sender), which you create directly on the platform by entering all the information required by MailUp.
  2. Credits, which you use in MailUp to send SMS as well. RCS is always sent using credits, so if you purchase any credit package, you can use it for both sending RCS and SMS. To learn more, visit the dedicated page on the website.
Images or carousels (you can choose the design, single-column or multi-column, centered or aligned left/right), multiple actions (e.g., location, calendar for booking an appointment), titles, paragraphs, and dynamic fields.
You can check which editions and additional features of MailUp are subject to a price change in this attachment.
In the AI Assistant menu, you can translate, shorten and change the tone of voice of your text.
No, the AI Assistant is only available in the subscription versions of MailUp.
The number of tokens available for free each day varies depending on the edition you have under your contract:
  • Starter Edition: 1000
  • Plus Edition: 4000
  • Premium Edition: 2 million
  • Enterprise Edition: unlimited by default
  You can view the number of tokens used and remaining in the dialog box with the AI Assistant, at the bottom left.
If you are already a MailUp customer and have already agreed to the additional terms of use for the AI Assistant, you can unlock unlimited tokens at this link on the MailUp e-commerce web site. Unlocking unlimited tokens means going beyond the limited number of tokens available daily, so you can generate endless unlimited texts at a fixed monthly cost.
You’ll find it in your platform's drag-and-drop editor, in the Starter, Plus, Premium and Enterprise editions (not the free trial version). To display it, you must always enter and select text-type content in your email.
First, you must agree to the AI Assistant terms of use in the main platform dashboard (if you have not yet agreed to them, you will see a pop-up prompting you to do so). Next, go to the drag-and-drop editor for creating your email. When you select text content (title, paragraph, bulleted list, Call to Action) you will see the Write with AIbutton. Click on it and start typing in your requests.
Partners can enjoy tailored discounts when purchasing a MailUp platform or services for themselves. On the first purchase, Partners are entitled to a 35% discount on a biennial subscription or a 20% discount on an annual subscription. Partners can also avail themselves of a 10% discount on additional services and a 5% discount on SMS credits. These discounts do not apply to the first purchase if the Partner has been previously referred by another MailUp Partner. After renewal, Partners can benefit from tailored discounts only on new purchases (these discounts do not apply to subscriptions or other services previously purchased). The following discounts apply to all new product or service purchases: a 35% discount on biennial purchases or a 20% discount on annual purchases, a 10% discount on additional services, and a 5% discount on SMS credits.
If you are a Gold Partner, it means that you have already referred at least 5 new customers to MailUp, and starting with the sixth, your commission will increase from 20% to 30%. You will be entitled to priority on all MailUp events and all free tickets provided by MailUp to attend relevant business events.
If you encounter billing issues, please contact our administrative department at billing@mailup.com or by phone at +39 0289603052.
If you have a sales representative, we encourage you to contact them directly to arrange a phone call or video call. Alternatively, write to our Customer Care team at customercare@mailup.com for more information. Please indicate "Price Update" in the email subject and specify the code of your platform.
For specific questions related to your contract and pricing, if you have a sales representative, you can contact them directly. Alternatively, you can write to our Customer Care team at customercare@mailup.com. Please indicate "Price Update" in the email subject and specify the code of your platform.
If you haven't received a reminder and your platform's contract is nearing its expiration, we recommend checking your spam folder. If you still can't find it, please contact our Customer Care team at customercare@mailup.com. Please indicate "Price Update" in the email subject and specify the code of your platform.
You will receive a reminder with the details of the updated price as your contract nears its expiration date. You can also view it in your personal area.
The new prices will take effect from October 2nd and will be applied upon the renewal of your platform contract.
Indeed! The MailUp platform and its infrastructure are fully compliant with the provisions of European Regulation 679/2016 (GDPR). You may find all the information, including the location of our servers and the measures we take to protect our customers’ data, in the GDPR information hub on our website at https://www.mailup.com/gdpr-mailup/. You will also find our privacy policy on our website at https://www.mailup.com/privacy-statement/.
If you are a Referral Partner, you will receive a commission ranging from 20% to 30% (depending on whether you are a Silver or Gold Partner) on the annual or monthly activation value of the platform, excluding any additional services that the customer may purchase, for every new customer who subscribes to MailUp through your promotional activities. The commission is earned for the first year of the subscription. Payment is made only after the contact you referred becomes a MailUp customer and is discontinued if the customer terminates the contract with MailUp.
It is very flexible. You can manage it according to your needs and commitments. You can access in-depth materials to expand your knowledge of MailUp in your partner area. That way, you can promote the platform in your digital content using the partner links provided. Then, all you have to do is recommend the platform to your contacts: MailUp takes care of sales and subscription operations. In the partner area you can view the contacts who subscribed to MailUp and monitor all the fees you’ve earned.
No, there is no enrollment fee and you do not need to be a MailUp customer.
Fill out the form at this link. We will consider your request and send an approval notice to the email address provided. Once you have been approved, you will have to register to your partner area, from which you can perform all your activities and obtain the referral link to use in your digital content.
For everyone who wants to implement an alternative revenue stream for their business that is easy to set up, flexible and free of charge. Marketing consultants, digital influencers and web agencies who advise and support clients in digital marketing and communication activities for their work.
Fill in the form. One of our consultants will contact you as soon as possible to give you all the necessary information and answer your questions.
First of all, you have access to useful resources to improve your digital skills, increase revenue through reselling, and offer your customers effective tools for online marketing. To find out about the specific benefits of each level of the Programme, complete the form at the bottom of the page. One of our consultants will contact you as soon as possible.
The Reseller Program provides a kickback fee (or commission) on a half-yearly basis proportional to the partnership level, and thus to the number of customers managed and the corresponding MRR value. You receive a kickback fee equal to the percentage of the total turnover generated by new acquisitions, upgrades and renewals at the end of each semester.
There are 4 scalable levels: Bronze, Silver, Gold, and Platinum. The Bronze level is reached by activating at least 5 platforms and 250 euros of MRR (Monthly Recurring Revenue). You can access higher levels as your performance improves.
No, there is no registration fee, the programme only includes the fee for the MailUp platform best suited to the type of business.
To all web agencies and system integrators who want to work with the MailUp platform and resell it to their customer portfolio.
Of course. You can request immediate activation of a free version for a period of 15 days, in which you can test the main functionalities of the platform and assess whether it is right for you. At the end of the trial period you can choose whether to subscribe or not to continue; there is no obligation. Activate your free trial now.
MailUp has 5 editions to meet the different needs of our customers: Light, Starter, Plus, Premium and Enterprise. All five are based on the pay-per-speed model: if your contacts increase, the sending time is extended, but the price does not change. To find out the specific features of each edition, please visit the Pricing page.
Yes. Support is included in all editions and, depending on the edition of the platform chosen, different levels of support are available, provided directly by a dedicated team of specialists internal to MailUp. The support formulas available are: email, telephone, priority and custom.
Of course. Whatever your system, we can integrate it with MailUp via API. We offer and configure all the tools to achieve perfect synchronisation with external databases, CRM, CMS, ERP, e-commerce, Business Intelligence systems and other external applications. Visit the dedicated page
Yes. In the MailUp platform you can find an entire section dedicated to monitoring campaigns, analysing their performance and creating detailed reports that can also be shared outside the platform. The Statistics area gathers valuable information to improve your results.
Yes. The platform provides several tools, including automatic sending and workflows, which allow you to set up automatic communication flows based on the master and behavioural data of contacts in your database. By combining these mailings with advanced segmentation tools you can push customisation of your campaigns to a new level.
You can try MailUp for free. No strings attached and no credit card required.
Per conoscere nel dettaglio strumenti e operazioni, ti invitiamo a scaricare l’ebook gratuito Cosa puoi fare con Messaging Apps.
No. To have Messaging Apps, you need to buy MailUp in one of these editions: Starter, Plus, Premium, or Enterprise. An SMS platform is not enough.
Not at the moment. The Email and Messaging Apps contact databases are separate.
Inside the MailUp platform, a list is an independent work environment with its own message archives, senders, stats, automatic workflows, recipient lists and groups. For instance, you can use 3 lists for newsletter in 3 different languages, or for 3 business/brand branches within the same company.
You can try MailUp for free. No strings attached and no credit card required.
You can upload unlimited recipients onto the platform at no additional cost. The only thing that changes is the time needed to complete the send, which will go up in proportion to the number of your new contacts. For example, if your email addresses double, the time needed to deliver all the emails will double too.
No. Per garantirti la miglior qualità e continuità di servizio, operiamo solo tramite pagamenti annuali.
Sì. Puoi effettuare un upgrade in qualsiasi momento direttamente dalla tua piattaforma.
La definizione del canone email passa attraverso la scelta dell’edizione (STARTER, PLUS, PREMIUM, ENTERPRISE) e della velocità di invio. Basandosi sul modello pay per speed, il canone email non prevede tetti mensili per la quantità di email inviate: anche se invii più messaggi di quelli previsti, oppure messaggi più grandi, il costo non cambia. L’unica limitazione è legata alla velocità di invio dei messaggi: se aumenti la velocità di invio, aumenterà anche il canone annuale.
Not at the moment. The Email and Messaging Apps contact databases are separate.
No. To have Messaging Apps, you need to buy MailUp in one of these editions: Starter, Plus, Premium, or Enterprise. An SMS platform is not enough.
Per conoscere nel dettaglio strumenti e operazioni, ti invitiamo a scaricare l’ebook gratuito Cosa puoi fare con Messaging Apps.
Inside the MailUp platform, a list is an independent work environment with its own message archives, senders, stats, automatic workflows, recipient lists and groups. For instance, you can use 3 lists for newsletter in 3 different languages, or for 3 business/brand branches within the same company.
Puoi provare gratuitamente la piattaforma MailUp, senza impegno e senza inserire carte di credito. La prova gratuita ha una durata di 15 giorni; a scadenza il servizio verrà interrotto.
You can upload unlimited recipients onto the platform at no additional cost. The only thing that changes is the time needed to complete the send, which will go up in proportion to the number of your new contacts. For example, if your email addresses double, the time needed to deliver all the emails will double too.
Yes, of course. You can pay monthly or yearly, according to your best convenience.
Yes. You can upgrade at any time directly from your platform.
The email fee is based on your edition choice (Light, Starter, Plus, Premium, Enterprise) and delivery speed. There is no limit to the number of emails sent under this pay-per-speed model. The cost does not change, even if you send more messages than planned or larger ones. The message delivery speed is the only limit, where any increase affects the annual fee.
Per ogni nuovo cliente che sottoscrive un abbonamento MailUp grazie alle tue attività promozionali, ricevi una commissione del 20% sul valore dell’attivazione annuale o mensile della piattaforma, ad esclusione dei servizi aggiuntivi acquistabili dal cliente. La commissione si ottiene per il primo anno di sottoscrizione di un abbonamento. Il pagamento avviene solo dopo che il contatto da te suggerito diventa cliente MailUp.
Si tratta di un’attività molto flessibile, che puoi gestire secondo le tue esigenze e possibilità di impegno. Nella tua area partner potrai accedere a materiali di approfondimento per ampliare le tue conoscenze su MailUp. Potrai così promuovere la piattaforma nei tuoi contenuti digitali utilizzando i link partner che ti verranno forniti. Successivamente, non dovrai fare altro che segnalare la piattaforma ai tuoi contatti: alle operazioni di vendita della piattaforma e di sottoscrizione ci pensa MailUp. Nell’area partner potrai visualizzare i contatti segnalati che hanno sottoscritto un abbonamento con MailUp e monitorare tutte le commissioni guadagnate.
No, non c'è un costo di iscrizione e non è necessario essere clienti MailUp.
Compila il form a questo link. Prenderemo in carico la tua richiesta e riceverai una notifica di approvazione all’indirizzo email fornito. Una volta ottenuta l’approvazione, dovrai registrarti alla tua area partner, dalla quale potrai svolgere tutte le tue attività e ottenere il link referral da utilizzare nei tuoi contenuti digitali.
All web agencies and system integrators who want to work with the MailUp platform and resell it to their customer portfolio.
First of all, the Program allows you to access useful resources to improve your digital skills, increase revenue through the resale activity, and offer your customers effective tools for online marketing. To find out the specific benefits of each level of the Program, fill out the form. One of our consultants will contact you as soon as possible.
Il Programma Reseller prevede una kickback fee (o provvigione) su base semestrale proporzionale al livello di appartenenza, e quindi al numero di clienti gestiti e al valore MRR corrispondente. Riceverai un premio economico pari alla percentuale del fatturato totale generato da nuove acquisizioni, upgrade e rinnovi ottenuti al termine di ogni semestre.
I livelli sono 4: Bronze, Silver, Gold e Platinum. Ogni nuovo Reseller viene inserito nel livello Bronze: con il miglioramento delle performance potrà poi accedere ai livelli superiori e ai relativi benefit.
No, there is no entry fee required by the program, the only cost is the subscription fee of the MailUp plan best suited for your business.
A tutte le web agency e i system integrator che vogliono lavorare con la piattaforma MailUp e rivenderla al proprio portfolio clienti.
Puoi trovare tutte le informazioni, compresa l’ubicazione dei nostri server e le misure da noi prese a protezione dei dati dei nostri clienti, nell’hub informativo sul GDPR presente sul nostro sito all’indirizzo https://academy.mailup.it/focus/gdpr/ e alle pagine https://academy.mailup.it/gdpr-impegno-di-mailup/ e https://academy.mailup.it/gdpr-infrastruttura/. Inoltre, sul nostro sito all’indirizzo https://www.mailup.it/informativa-privacy/ trovi la nostra informativa privacy.
If you have specific technical questions on how to take advantage of the tools provided by MailUp with regard to GDPR, such as:
  • (Re)Registration with confirmation,
  • Self-profiling campaigns,
  • Profile Management Centre,
  • Definitive deletion of personal data; please contact our Technical Support by sending an e-mail to support@mailup.com or by opening a ticket directly from your MailUp platform. If you need legal support, we regret to inform you that we do not provide legal advice on the due fulfilment of data controller’s obligations with regard to the data uploaded on the platform. If you need such information, we advise you to consult a legal adviser of your choice.
MailUp acts as Data Controller when it processes its employees, advisors and suppliers’ data, or those of users filling in forms or subscribing to newsletters via the website www.mailup.com. Instead, MailUp acts as the Data Processor when it processes the personal data (message contents, e-mail addresses, phone numbers, IP addresses and data generated by the use of the MailUp platform) required by our customers to send messages.
When providing the service, MailUp may act both as Data Controller and as Data Processor. More specifically, MailUp acts as Data Controller when it processes its advisors and suppliers’ data, or those of users filling in forms or subscribing to newsletters via the website www.mailup.com. Instead, MailUp acts as the Data Processor when it processes the personal data (message contents, e-mail addresses, phone numbers) required by our customers to send messages. When MailUp acts as a Data Controller, personal data may be shared outside the European Economic Area (“EEA”). Your Personal Data are processed by these recipients in compliance with applicable law and by applying appropriate safeguards, such as adequacy decisions, Standard Contractual Clauses approved by the European Commission or other safeguards considered adequate as set out in our privacy policy. When MailUp acts as Data Processor in the provision of our software - depending on the type and layout of the service purchased, which we invite you to verify by referring to the specific DPA executed with us - we use the following sub-processors: • Amazon Sarl, for the provision of support network services and storage of images uploaded by customers, including CDN (Content Delivery Network) and Web proxy services. We represent that personal data processed by this sub-processor will not be transferred outside the European Economic Area. • SMS aggregators, for the provision of the SMS traffic routing service to telephone operators. Depending on the location of the recipient of the text messages sent by our customers, we may use SMS aggregators located within the EEA and/or the UK (which, as is known, is the subject of an adequacy decision).
If you have received communications sent via the Platform, please check and confirm whether the sender of the communication is @mailup.it @mailup.com or @mailup.es. In this case, we confirm that MailUp is processing your data as Data Controller and we kindly ask you to reply to this e-mail, confirming the above verification and the right you wish to exercise. If this is not the case, MailUp is processing your data as a Data Processor; therefore, to exercise your privacy rights, we suggest that you contact your clients directly by writing to the sender address of the communication.
Due to the large number of clients and the different types of requests, we are unable to fill in every single assessment questionnaire. You can find more details on the MailUp infrastructure and GDPR compliance for completing your own assessment questionnaire on our blog and on our MailUp user manual.
In order to facilitate negotiations with our customers by ensuring compliance with privacy regulation, our Data Processing Agreement (pursuant to art.28 of the GDPR) is contained in Section 2.3 of our license agreement, as possibly supplemented by the Data Processing Agreement sent to your administrative contact as specified on the platform. To view the signed user licence agreement, please follow the instructions in our guide: http://help.mailup.com/pages/viewpage.action?pageId=57213053 .
Export your contacts' data from the platform at any time or enable the export of data, or part of it, directly from the Preferences Center.
Change your contacts' currently registered personal data in their individual profiles or make sure, through the Preferences Center, that they directly update their own data.
Use the methods from the previous point or, through the Preferences Center, let the recipient unsubscribe (opt out) from any form of tracking and profiling.

Choose to either totally delete the recipient from your lists or use the unsubscribe method for the right to be forgotten.

Export your subscriber data at any time via the Recipients > Export function or view the personal information of a single recipient within the platform.
Le edizioni di MailUp sono le quattro configurazioni in cui la piattaforma è stata pensata per rispondere alle diverse esigenze dei nostri clienti: Starter, Plus, Premium ed Enterprise. Tutte e quattro sono basate sul modello pay per speed: se i tuoi contatti aumentano, si allunga il tempo di invio, Ma il prezzo non cambia. Per conoscere le caratteristiche specifiche di ogni singola edizione, visita la pagina Prezzi.
Sì. Il supporto in italiano è incluso in tutte le edizioni e, a seconda dell’edizione della piattaforma scelta, sono disponibili diversi livelli di assistenza, fornita direttamente da un team dedicato di specialisti e interno a MailUp. Le formule di supporto disponibili sono: via email, telefonico, prioritario e custom.
Assolutamente sì. La nostra infrastruttura e le politiche di sicurezza sono regolarmente sottoposte a valutazioni e verifiche per garantirne l’idoneità con i più alti standard di conformità in materia di protezione dei dati, tra cui un Data Center localizzato in Europa, il protocollo Data Loss Prevention (DLP), sistemi di Threat Protection e Test di Vulnerabilità periodici. Scopri di più sulla nostra politica di protezione dei dati.
Certo. Qualunque sia il tuo sistema, noi possiamo integrarlo a MailUp tramite API. Ti offriamo e configuriamo tutti gli strumenti per raggiungere la perfetta sincronizzazione con Database esterni, CRM, CMS, ERP, e-commerce, sistemi di Business Intelligence e altre applicazioni esterne. Visita la pagina dedicata
Sì. Nella piattaforma di MailUp puoi trovare un’intera sezione dedicata al monitoraggio delle campagne, all’analisi delle loro performance e alla creazione di report dettagliati e condivisibili anche all’esterno della piattaforma. L’area Statistiche raccoglie informazioni preziose per migliorare i tuoi risultati.
Sì. La piattaforma mette a disposizione diversi strumenti, tra cui gli invii automatici e i workflow, che permettono di impostare flussi di comunicazioni automatiche basate sui dati anagrafici e comportamentali dei contatti in database. Combinando questi invii con gli strumenti di segmentazione avanzata puoi spingere la personalizzazione delle tue campagne a un nuovo livello.
Certamente. Puoi richiedere l’attivazione immediata di una versione gratuita per un periodo di 15 giorni, in cui potrai testare le principali funzionalità della piattaforma e valutare se fa al caso tuo. Al termine del periodo di prova potrai scegliere se sottoscrivere un abbonamento oppure non proseguire; senza alcun obbligo. Attiva ora la tua prova gratuita.
La piattaforma MailUp ti offre tutti gli strumenti necessari per creare, programmare, inviare e monitorare campagne di marketing multicanale via email, SMS e Messaging Apps. Grazie all’intuitivo editor drag & drop, è possibile progettare email belle ed efficaci in pochi minuti. La piattaforma offre inoltre una gestione completa del database, dall’acquisizione del contatto, alla profilazione e all’eventuale disiscrizione. La sua alta integrabilità con e-commerce, CRM, ERP e altre applicazioni esterne, la rende la soluzione perfetta per l’attuazione di strategie di marketing multicanale personalizzate e vincenti.
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