Digital Strategy
As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles
How to create impactful landing pages with videos
Did you know that adding a video to your landing pages can...
Google Analytics: how to use it for Growth Hacking
Have you decided to try Growth Hacking...
Increase your subscribers with the new MailUp for WordPress plugin
Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...
30+ Tested Tools for Better Content Marketing
Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
Read all the posts about Digital Strategy
Social media marketing: some key strategy elements
Social media are strategic channels that must be handled with professionalism and careful planning, just as you would with any other area of busi...
Telling the brand: 5 corporate storytelling mistakes to avoid
The average consumer processes more than 100,000 words every day. With this frantic traffic of information, the brand has to choose the right wor...
Digital strategy: 7 fatal errors to avoid at all costs
It is a complex network of channels through which any business – regardless of its size and target market – can communicate with its customers an...
More than the substance, what has changed is the media they use. Both are key, in different ways, to getting more and more eyes on a brand’s prod...
In this blog post, we give you an overview to understand the benefits of an integrated SEO and SEM strategy....
The goal then is to reach the recipient at exactly the right time, when they are more open and receptive to our communications. To do this, you n...
Making an e-commerce platform is perhaps a more delicate task than designing your physical store: there are no sales assistants to help customers...
When we speak of digital strategy, a crucial aspect is the content, to be tailored differently depending on the media: the register and style for...