Case Study: How Giochi Preziosi is growing its mailing list at events
We’ve recently added a new case study! Following our last case study from Slow Food, our newest case study is from Giochi Preziosi, a leading Italian toy company. Giochi Preziosi was able to collect new subscribers at the international toy exhibition G! come Giocare 2015 in Milan, Italy last November 2015 with the use of the MailUp Jade app for iPad.
More subscribers, just in time for the holidays
At the G! come Giocare exhibition, Giochi Preziosi had the objective to collect new sign-ups to their mailing list. But prior to this at previous events, the marketing team at Giochi Preziosi printed paper sign-up forms and manually entered new subscribers. Now, thanks to the Jade app, Giochi Preziosi digitized their sign-up process and became much more efficient. They found the Jade app a great tool and will continue to use it at their next events.
Learn and discover how Giochi Preziosi used the MailUp Jade app
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