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Paola Bergamini
5 August 2021
Reading time: 4 min.

5 Tips To Avoid Content Ideas Burnout

These days, running any business requires a constant presence on social media and emails since your brand can easily be forgotten when it is not “in people’s faces”. But sometimes finding new and original contents can be difficult and you can easily come up with boring ideas. Here are 5 tips to avoid this risk.

As an entrepreneur, you should not neglect the numerous benefits of social media for your business. Instead, you should be able to use these platforms to your own advantage.

Now, being present on social media is one thing. However, the most important part is making sure that you churn out exciting, interesting, and engaging content as often as possible to get people interested in your brand.

People often say that content is king, and even though this saying may be cliché, it still rings true. Content is your brand’s daily speech to the audience. Whether you are posting on your social media handles or sending newsletters via emails, you need to make sure that your content is at its top quality.

Why is quality essential anyway? Once your content is deemed uninteresting by viewers, their attention levels drop, meaning that you can be pushed to the back of the bus by the algorithm. Hence, once the algorithm relegates your page to the bottom, the fight to bring it back to the faces of people becomes tough. Social media platforms, especially Facebook and Instagram, work with such algorithms.

Thus, choosing the right kind of content to preserve visibility is a paramount task, and let’s not forget that with quality content comes consistency. More importantly, you are not allowed to run out of ideas to keep your strategy intact. Rather, you have to keep coming up with fresh concepts as often as possible.

Besides, creating a content plan is seemingly harder than writing actual content, which is true. That’s because it is easier to run with an already created idea than it is to come up with the idea itself.

So, there you are, seated in front of your computer, taking occasional glances at your phone, yawning and getting a tad frustrated because the ideas are not coming. Well, content ideas burnout is a normal state, especially when you have been creating content for a while.

For the good of your business, burnout prevention should be one of your goals as a content creator. But before figuring out how to avoid burnout, let’s dive deeper into the causes that lead us to this state.

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What causes burnouts?

One of the factors that may be causing burnout is the lack of time. Apparently, there are other aspects of your business that require attention, and sometimes you may find yourself thinking the content aspect does not require as much energy as work on other tasks. As such, you’d end up ignoring the former for a while. So, if you see that you do not have the time needed, you can easily pass this task on to essay writers. However, if you want to embark on a content creation journey by yourself, here are 5 tips you can take to avoid content ideas burnout.

1. Create a calendar

There are a lot of reasons why you might need a content calendar and a coherent marketing plan, but let’s address the major reason first. For a lot of people, a content calendar is the perfect tool for keeping  contents in order. Coming up with stellar newsletter content ideas, for example, takes a considerable amount of time. As such, many brands and content marketers resort to using impromptu techniques.

Is this a great idea? Definitely not. Content marketing requires some level of consistency or strategic planning, and a content calendar would help you outline your creative ideas ahead of time. Creating a content calendar would help you brainstorm more effectively and flexibly, ensuring that your ideas stay fresh and mind-blowing.

However, it doesn’t just end there. With a content calendar, brands can pick out topics that resonate with their audience and ensure that they don’t miss out important dates, no matter how hectic their routines may be.

Pro Tip: For brands and people who may be new to the world of content marketing, Google Sheets is the perfect tool for creating a content calendar on the go.

Using popular events as occasions for creating content is another strategic way to keep your content juices flowing. For starters, it provides free content ideas without requiring intense brainstorming sessions. This approach equally helps to strengthen the bond between you and your audience. By creating content centred around a popular event, your audience would feel like they can relate to your brand.

For instance, let’s assume an anti-perspirant brand like Axe was creating content during the Champions League. They could write on how using their product would help celebrate the champions league without feeling any discomfort.

What this content tells the audience is that the brand knows what they like and cares about them enough to celebrate that event with them. The same goes for awareness campaigns such as the Mental Health Awareness Day or the Breast Cancer Awareness Day.

To make the process of tapping into the right event and creating content for it easier, here are some tips that could help you:

  • List out all the international and national events in a year.
  • Go through the list and tick off the events your brand relates to. 
  • Create content ideas around the events you picked out.

Do not be afraid to be creative with ideas. Being a content creator means that you can take something random and turn it into something engaging. For example, you may be tempted to just use the “Merry Christmas” lettering with the red and green colors and the bells on Сhristmas day. However, there are more creative ways you can implement to create that content in order to send a brand’s message along with warm wishes.

3. Learn to repurpose content

This is one of the oldest tricks, but who says you can’t use antiques? Just before we get into the nitty-gritty of repurposing content, it’s important to outline what this concept entails.

Repurposing content stands for simply using one content in different creative ways. In layman terms, it is just like recycling an item. As a content creator, there’s a huge chance that you may have written hundreds (if not thousands) of articles already. Let’s assume you previously wrote an article titled “How to generate your first 1000 followers on Twitter”.

You can capitalize on this content and transform it into an infographic or a video. This way, you would not only create better content for your current audience, but also reach a completely new audience.

Just like recycled plastic goes to a completely different buyer, your content will easily be digested by different readers. If you’re a vlogger, you could also make a post that has already been written down and talk about it in your vlog for people who only perceive information through videos.

There are tons of amazing ways you can repurpose content. You just have to find a way to be creative about it.

4. Gather content ideas from the internet

According to Worldometer statistaabout 4.4 million blogs are posted each day. While this may seem like an irrelevant piece of information, it only proves that the internet is a reliable hub when it comes to sourcing content ideas.

As a content creator, it is important to analyze your competitors in order to gain inspiration. However, this doesn’t mean that you should simply lift or rehash ideas from the Internet.

Rather, you could use the content you see online as a guiding map for your brainstorming sessions.

For instance, the topic “How to Gain 3000 followers on Instagram” could inspire you to write a blog post on how the Instagram algorithm works.

Two different contents, one major idea.

5. Use search engine tools to find topics

For any content creator, it’s highly important to stay one step ahead of their audience and gauge what they’re looking for at any point in time.

Enter search engine tools like Google Keyword Planner. With this tool, content marketers don’t necessarily have to guess what their audience needs to find.

Instead, they just know which words are searched for most frequently and tap into the most popular combinations.

For instance, if you searched for a key phrase like “Yoga tips”, you’d most likely discover that your audience is interested in topics such as “Yoga poses” or “yoga asanas”.

With this new discovery, you can plug these key phrases into secondary tools like BuzzSumo.

This way, you’d easily find content related to the key phrases and draw inspiration from them

Final Thoughts

Overall, there is no heavily guarded secret behind avoiding content ideas burnout. All you need is simply consistent planning and researching. Sure, it may seem hard, but you know what’s harder? Waking up one day with no content to share with your audience.

Fortunately, there are tons of tools that could help you come up with content ideas without ever getting burned out. But you could start by applying these five tips to your brainstorming sessions and see how far you can go. Good luck!

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Paola Bergamini

I was born in 1993 in Como and I escaped from this little town to study in Milan, where I graduated in 2017 in philosophy. I've always been interested in marketing and communication and I love writing and reading. As Content Editor at MailUp, I try to keep up to date with Email and Digital Marketing news, in order to share trends, theories and tools about this constantly evolving sector.

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