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Maria Giulia Ganassini
28 December 2016
Reading time: 7 min

60 (+1) Digital Marketing Quotes to Inspire Your Strategies

From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.

Learning from the best is always a good practice. Especially so in the universe of Digital Marketing, where everything changes at light speed“Internet years are roughly comparable to dog years”, Brent Hoberman – founder of lastminute.com – once said. Every year that goes by on the internet brings on evolutions and revolutions worth several years of the regular world.

In Email Marketing and Content Marketing alike, always thinking ahead of times is of crucial importance. And in order to start the new year on the right foot, what could be better than finding inspiration and motivation among the words of the biggest marketers of all?

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Share the marketing quotes that best resonate with you and let us know which ones will inspire your own 2017!

Digital Marketing Quotes

  1. Good marketers see consumers as complete human beings with all the dimensions real people have.
    Jonah Sachs
  2. The consumer is not a moron; she is your wife.
    David Ogilvy
  3. People don’t buy what you do, they buy why you do it.
    Simon Sinek
  4. The best marketing doesn’t feel like marketing.
    Tom Fishburne
  5. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
    Philip Kotler
  6. Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
    David Meerman Scott
  7. The Internet has been the most fundamental change during my lifetime and for hundreds of years.
    Rupert Murdoch
  8. The Internet is becoming the town square for the global village of tomorrow.
    Bill Gates
  9. Think about changing the mantra from always be closing, to always be helping.
    Jonathan Lister
  10. Build relationships, not links.
    Scott Wyden Kivowitz
  11. The future of retail is the integration of Internet and digital services with the retail network.
    Charles Dunstone
  12. The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.
    Cyriac Roeding

Email Marketing Quotes

  1. Email is the greatest thing.
    Wally Amos
  2. The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications.
    Peter F. Drucker
  3. A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.
    Ramsay Leimenstoll
  4. Email has an ability many channels don’t: creating valuable, personal touches – at scale.
    David Newman
  5. Start testing and stop arguing.
    Jon Correll
  6. Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.
    Karl Murray
  7. Personalisation – it is not about first/last name. It’s about relevant content.
    Dan Jak
  8. Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.
    Benjamin Murray
  9. Signing up is a powerful signal of intent to buy. Send them email until they do.
    Dela Quist
  10. I want to do business with a company that treats emailing me as a privilege, not a transaction.
    Andrea Mignolo
  11. Design like you are absolutely right, then optimize like you were wrong from the start.
    Jordie van Rijn
  12. An email address is like a customer’s “digital fingerprint”.
    David Daniels
  13. Every email is a customer survey of your target market, by testing they vote on what resonates best with them.
    Kath Pay
  14. On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.
    Brian Clark
  15. To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.
    John Caldwell
  16. How to write a good email: 1. Write your email 2. Delete most of it 3. Send.
    Dan Munz

Content Marketing Quotes

  1. Marketing is no longer about the stuff that you make, but about the stories you tell.
    Seth Godin
  2. You can’t sell anything if you can’t tell anything.
    Beth Comstock
  3. Speak to your audience in their language about what’s in their heart.
    Jonathan Lister
  4. Your brand is a story unfolding across all customer touch points.
    Jonah Sachs
  5. Make the customer the hero of your story.
    Ann Handley
  6. If you can’t explain it to a 6-year old, you don’t know it yourself.
    Albert Einstein
  7. We need to stop interrupting what people are interested in and be what people are interested in.
    Craig Davis
  8. One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
    Ellen Gomes
  9. Content marketing is all the marketing that’s left.
    Seth Godin
  10. How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.
    Joe Pulizzi
  11. Commit to a niche; try to stop being everything to everyone.
    Andrew Davis
  12. Content builds relationships. Relationships are built on trust. Trust drives revenue.
    Andrew Davis
  13. Either write something worth reading or do something worth writing about.
    Benjamin Franklin
  14. There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.
    Michael Brenner

Social Media Marketing Quotes

  1. Social media are tools. Real time is a mindset.
    David Meerman Scott
  2. Twitter is not a technology. It’s a conversation and it’s happening with or without you.
    Charlene Li
  3. Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.
    Eric Miller
  4. Social Media is about sociology and psychology more than technology.
    Brian Solis
  5. Think like a publisher, not a marketer.
    David Meerman Scott
  6. Focus on how to be social, not how to do social.
    Jay Baer

Marketing as innovation, dream, and thinking big

  1. If you’re a good marketing person, you have to be a little crazy.
    Jim Metcalf
  2. If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
    Woody Allen
  3. Be where the world is going.
    Beth Comstock
  4. Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.
    Tim Ferriss
  5. Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.
    Jay Baer
  6. Know thyself. Know the customer. Innovate.
    Beth Comstock
  7. Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.
    Jim Collins
  8. Risk – calculated risk – is key to success online.
    Arthur Ceria
  9. An essential aspect of creativity is not being afraid to fail.
    Edwin Land
  10. Don’t continue to do what you’ve always done just because it’s easy to do!
    Ian Minnis
  11. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
    Amrita Sahasrabudhe
  12. Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.
    Ian Schafer
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Maria Giulia Ganassini

As content creator at MailUp, my mission is to make email marketing strategies accessible, useful and interesting for everyone, newbies to experts. Behind every 'send' button there is a complex world, and my goal is to unravel it for marketers. I am an avid reader, a restless traveller, a self-confessed grammar nazi and a proud cat owner.

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