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Jacob Dillon
11 June 2019
Reading time: 8 min

Strategy to Market Your Business: Be Unique

Marketing is probably the single most efficient business tool. While a lot of entrepreneurs tend to concentrate on products or customer service, the fact remains that only top-level marketing has the power to help you distinguish your brand from the bunch of other competitors.

This is particularly the case with digital marketing, a feature that costs 62% less than traditional marketing and generates about three times as many leads. If done properly, promotional activities in the online environment can bring you a lot of benefits:

  • Raise brand awareness
  • Increase online discoverability
  • Build customer loyalty
  • Generate leads
  • Drive conversions

Keep in mind, however, that this is easier said than done. A study shows that marketing leaders experience a year-over-year growth in website traffic almost eight times higher than their followers.

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In other words, you have to be a highly proficient marketer in order to get the foot in the door and outperform your biggest niche rivals. You need to be skilledinsightful, and analytical if you want to make it all work well.

Our job is to assist you in this process, so keep reading to learn nine ways how to achieve this level of productivity and create a unique strategy to market your business.

9 Ways to Design a Standout Marketing Strategy

The secret to success in marketing is to pair well-known tactic with new but promising mechanisms of brand promotion. But there are hundreds of marketing tools and features currently available online, so we want to narrow down the options and discuss only the most productive methods here. We selected 9 major ways to design a unique and standout marketing strategy, so let’s take a look!

1. Email marketing still rules

Email is probably the oldest digital marketing tool, but it doesn’t mean that it lost its power already. On the contrary, email campaigns are alive and kicking: a study reveals that the average marketer earns $44 for every dollar spent on email marketing. In such circumstances, it would be anything but wise to neglect this tactic.

How can you take advantage of email marketing to the fullest extent? There is no one single rule to follow here, so try to follow a number of basic principles:

  • Segment subscribers based on their position in the sales funnel.
  • Personalize messages to create the notion of familiarity.
  • Write amazing subject lines using humor, emojis, stats, etc.
  • Pay attention to the structure of your email copy. Write a clear introduction, a body, and a conclusion.
  • Optimize email templates for mobile devices.

2. Create high-quality content

You’ve probably heard that “content is king” in the digital marketing universe. Although it sounds like a cliché, the fact remains that online content is the biggest driver of Internet traffic. If you want people to find you easily, you need to create a lot of high-quality content.

Why is this so important?

First of all, the content you publish improves the search engine ranking of your website. This is extremely important because online surfers rarely ever look beyond the first page of search results.

Secondly, quality content keeps the audience engaged and willing to explore your business. If they like one of your posts, they are likely to keep reading and exploring your website even further, which increases the odds of generating new leads.

However, it’s not simple to craft amazing content week after week. You have to be a very skilled author, develop a unique style of writing, and keep coming up with interesting topics on a regular base. This is often too much for most marketers, which is why they need help with essays and hire professional content creation services such as Brill Assignment.

3. Use social media for promotion

We continue with another well-known digital marketing feature: social media. Platforms like Facebook and Instagram attract billions of users every day, which gives you a huge opportunity to reach out to the target audience and provide them with another layer of quality content.

What makes social media posts different than other types of content is the fact that they are expected to be more relaxed and entertaining. Twitter, Instagram, and similar networks help marketers to reveal the human side of their brands and build a closer relationship with their fans.

At the same time, you can play with different media formats and combine images, textual, audio, and video content. All these activities shed new light on a brand and make it more appealing.

4. Utilize Facebook Ads

Organic presence on social media is mandatory, but sometimes you can achieve the best results only if you utilize digital advertising. Facebook Ads is a particularly helpful feature here because it gives marketers a wide range of targeting options.

We strongly recommend you to useFacebook Ads because it enables you to target three types of audience groups:

  • Core audiences: You can make the content visible among users with specific demographic traits such as age, gender, location, and many more.
  • Custom audiences: This option allows you to target people who have already established some sort of contact and engagement with your brand.
  • Lookalike audiences: There is also the option of aiming at Facebook users who look like your existing customers.

5. Create a Google My Business account

Google My Business is one of the most productive marketing mechanisms for companies with physical branches and stores. What makes it so special?

Google’s business platform helps brands to appear in location-focused searches. If you don’t think this is very important, take a look at these local SEO stats:

  • Almost 50% of all searches on Google are seeking local information.
  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.

This is your biggest chance to attract local customers who look for your type of store in the neighborhood. Creating a Google My Business account is super easy, so there are no excuses for marketers who fail to take this step.

6. Organize live Q/A sessions

As a marketer, you must know that the influence of Facebook live videos is growing rapidly. The feature derives its power from the fact that people consider live videos to be more natural and compelling than staged and pre-recorded content.

Since the vast majority of businesses use live video to promote their brands, what can you do to make your efforts in this field special and interesting? Our advice is to organize live question-and-answer sessions to engage the audience additionally.

For instance, you can schedule a weekly Q/A round and invite fans to send you questions in advance. Besides that, you can answer real-time inquiries when you notice a good one. It’s an outstanding marketing tactic that can certainly help you to elevate way above your biggest niche rivals.

7. Test AR tools

A plethora of interesting marketing ideas is coming from the area of Augmented Reality (AR). After all, the year is 2019 and you don’t have to spend millions just to design a reliable AR tool. How you choose to do it depends on your industry, but also on your inspiration and creativity.

However, we can give you an excellent example: IKEA Place. The largest furniture retailer in the world created this AR-powered app to help customers pick the desired products more cleverly.

A customer only needs to point the smartphone camera in the direction of the room and choose a product from the catalog. IKEA Place immediately adds a new layer of information to the image and shows how the room would look like with this piece of furniture. It’s a very simple idea, but it does miracles for customer experience.

8. Encourage employees to give you social proof

Word of mouth is another incredibly useful marketing tactic because people tend to trust online recommendations much more than branded posts or commercials. Your employees can help a lot here – ask them to share personal stories about your company and it will probably make a huge effect on the target audience.

Namely, online followers would like to learn more about your organization and see how things function behind the scenes. Members of your team can indulge them by sharing insider stories and give a brand new boost to your word of mouth strategy.

9. Attend niche events

Although we live in the digital world, live events still play a major role in business promotion. You should attend important industry events whenever possible to spread the news about your company and grow the network of professional connections.

You could also organize events from time to time, particularly if you want to launch a new product. Such an activity demands a fair share of efforts and planning, but it pays off big time as you are probably going to generate a bunch of new leads.


Digital marketing is a powerful business concept that can help you to get the foot in the door and distinguish your brand from the crowd of competitors. However, everybody is trying to do the same thing, so it’s not easy to come up with an exceptional plan that guarantees success.

In this article, we showed you nine ways to create a unique strategy to market your business. Make sure to use our tips, but don’t hesitate to write a comment if you have other interesting ideas to share with our readers – we would love to see it!

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Jacob Dillon

Jacob Dillon is a professional writer and distinctive journalist from Sydney. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society.

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