Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
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    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

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    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

    Activate now the free trial to discover MailUp's potential.

    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    20 September 2016
    Reading time: 5 min
    Social media marketing: some key strategy elements

    Social media are strategic channels that must be handled with professionalism and careful planning, just as you would with an...

    1 September 2016
    Reading time: 5 min
    Telling the brand: 5 corporate storytelling mistakes to avoid

    The average consumer processes more than 100,000 words every day. With this frantic traffic of information, the brand has to...

    2 August 2016
    Reading time: 5 min
    Digital strategy: 7 fatal errors to avoid at all costs

    It is a complex network of channels through which any business – regardless of its size and target market – can communicate with its c...

    19 July 2016
    Reading time: 4 min
    Digital PR & Influencer Marketing: 5 tips to create buzz around your brand

    More than the substance, what has changed is the media they use. Both are key, in different ways, to getting more and more eyes on a brand’s p...

    29 June 2016
    Reading time: 3 min
    Integrate SEO and SEM to improve content positioning

    In this blog post, we give you an overview to understand the benefits of an integrated SEO and SEM strategy.


    11 May 2016
    Reading time: 5 min
    Create a Customer Journey Map in 4 Steps

    The goal then is to reach the recipient at exactly the right time, when they are more open and receptive to our communications. To do this, yo...

    5 May 2016
    Reading time: 4 min
    Web design for your e-commerce: 5 mistakes to avoid

    Making an e-commerce platform is perhaps a more delicate task than designing your physical store: there are no sales assistan...

    18 April 2016
    Reading time: 4 min
    Digital strategy: 9 tips to take advantage of web marketing

    When we speak of digital strategy, a crucial aspect is the content, to be tailored differently depending on ...