Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
Customer data quality: no effective strategy without data reliability
As you’ve often read on our blog, E-mail Marketing isn’t just about campaigns, the latest design, and automatic submissions. That’s just the tip ...
The rise of phishing during weeks of emergency: best practices and authentication to defend yourself
Cybercriminals always try to exploit tough times to convey their frauds, be it phishing, scams, or other types of abuse. The weeks we’ve been exp...
12 examples of transactional emails to boost sales and retention
According to Epsilon, transactional emails are 69% more likely to be opened than marketing emails, and 165% more likely to be clicked. So, you’re...
We’re pleased to present the results of the latest MailUp Statistical Observatory. In this edition, we’ve worked on an analysis pool of nearly 14...
One of the main activities of the Deliverability team during this period, is to monitor the delivery and performance of MailUp customers in real-...
There must be a reason why wetalk about emojis so much, andare so attentive to new ones: those smiley faces characterize our dailycommunication m...
What’s the right email size? Although a common question among companies, this often turns into a puzzle of suggestions and industry studies with ...
Are you familiar with heat maps? These are a way to representdata graphically, with colours representing individual values. They are used inmany ...
When it comes to segmentation, let’s start from the beginning, i.e. from the mailing list concept that has accompanied Email Marketing since its ...