Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
Managing unsubscribers: how to create your flow with Database Building
Just last week we talked about onboarding, i.e. the set of processes that revolves around the moment a contact subscribes. Today we’ll look at th...
How to Create an Onboarding Process Flow for the Email Channel
Last week we presented a brand-new area of the MailUp platform: Database Building, a single area companies can use to develop all the necessary a...
Expand your Audience with MailUp’s New Database Building Area
You may have created the most high-performing email, with the most irresistible offer, but without an adequate audience the results will never me...
Article updated on february 2023...
Most emails received in the inbox show the following: The email client displaying “Click here to download pictures” or “Show images: for this me...
Growing an engaged mailing list is one of the most important parts of a successful email marketing strategy. And it’s easy to see why: According...
That means your email newsletter will expand the reach of your content, paving the way for more leads and sales. But with so many email newslette...
There is a fact that we all know by now, that we have all memorized: nowadays almost half of all emails are opened on mobile. The percentages osc...
So many people have bloated email inboxes these days, so while they’re scrolling to see what suits them, you need to do everything you can in ord...