Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
How Much Are Your Campaigns Worth? All About The ROI of Email Marketing
It is the metric that spans across all the digital marketing channels, the one on which all other metrics converge, the one that is most dear to ...
Summer Makes Open Rates Plummet? 5 Ideas To Avoid It
Even marketers go on vacation. What is the best way to avoid compulsively checking the MailUp platform while sunbathing on the beach? Organize al...
11 things you did not know you could do with MailUp
Creation, sending, and reporting. These are the functional macro-areas par excellence of an Email Marketing platform. However, nestled among thes...
While searching Google for instructions on creating a mailing list, almost all results focus on operations provided by Gmail or other email provi...
Marketing today is data-driven. This means that operations are driven by data, both in the strategy generation phase and when taking measurements...
For convenience, we still call them transactional emails, underlining their logistic, bureaucratic character. Yet after the evolution of Email Ma...
Marketing Automation is still scary for marketers. Its rate of adoption was measured last year by the MailUp Statistical Observatory, which colle...
Today email marketing is developing along two lines: on the one hand it is leaning towards the automation of processes, and on the other it searc...
In today’s world, simply reaching a recipient’s inbox is not enough. Relevance has become the main factor of a campaign’s success. In email marke...