Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
15 Unique Ways to Use Animated GIFs in Email
We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just...
Marketing Automation: What It Is And How To Use It
Within a marketing landscape that’s increasingly oriented towards having multiple channels and customized communications, automatic workflows off...
How Terme di Saturnia is using email to increase its bookings
Where is the purchasing decision currently taking place in the tourism sector? Mainly online, as we know. It is here that users weigh up offers a...
Today we’d like to take a look at the SMS channel from a broader perspective, considering the flow of text messages sent by companies: to do so w...
In the past, everything for banks revolved around the product. Communication processes were designed and geared towards providing a service that,...
We know that in a landing page, every element must be finely calibrated and perfected to ensure one goal: that the user performs the action you w...
2017 data from the National Retail Federation (NRF) speak for themselves: last year the spending planned for Easter in the USA exceeded $18 billi...
In the buzz of mobile marketing, instant messaging and proximity technologies, SMS is staying in the spotlight. Just take a look on a search engi...
We know that the present and future of messaging technologies depend on quality mailings and personalized communications. Here we’re not only tal...