Email & SMS Marketing
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
It’s time to channel fresh minds, rediscover energies and take a polished look at everything that was done before leaving for the holidays. These...
We often ask the fateful question, “How do I fit my template into the mobile display without losing the depth and accuracy of my message?”. In fa...
For us, the starting point of any email marketing activity is the collection of email addresses that are obtained with the recipient’s consent, i...
We all know the importance of the welcome email when starting to build up a relationship with those who subscribe to our e-commerce. But are we s...
The registration form is the gateway, the email address is the key. Brands are divided by a dilemma when it comes to the choice of method: single...
At MailUp, one of the questions we encounter most often during seminars and workshops is: What are the words to avoid in the subject line so as n...
Besides email, an optimum channel for putting both sides in touch for certain situations is SMS, whose potential has been the focus of a new stud...
We have studies the success case offered by Maxi Sport – the reference Italian store chain for casual apparel and technical sports equipment. Wit...
According to Mr Liscia and his data, in Italy online shopping is a growing phenomenon. In five years (2011-2016), online buyers doubled from 9 mi...