Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
SMS Marketing for your business: strategies and secrets for effective SMS campaigns
The statistics speak for themselves: SMS messages are far from being considered obsolete technology and are still an excellent marketing channel:...
Email Marketing Glossary: the 100 words every marketer needs to know
Whether you’re a newbie to the email marketing world or an experienced marketer, having a glossary of terms to learn or review whenever you want ...
Email Marketing Awards: top email campaigns of 2020
In 2020 Coronavirus emergency and update notifications have been invading our inboxes, adding to traditional and seasonal email campaigns. Pickin...
Black Friday might be the most lucrative day of the year for online retailers. On Black Friday 2019, 93.2 million people shopped online, generati...
This is the second chapter of the new MailUp Data series. In the first article, we talked about sending emails, their timing, and their impact on...
The technology that helps brands authenticate their emails is constantly evolving. BIMI offers a new way to verify your brand’s information, maki...
Email scams that rely on sender forgery, like spoofing and phishing, have been around since the mid-1990s. However, they’ve gotten increasingly s...
No prejudice here: my goal is not to convince you that buying mailing lists and contacts is wrong at all costs, but to show you what happens when...
It’s a fact: between 20 and 25% of the emails you send end up in the spam folder of your contacts. Sometimes it’s because of flawed email design,...