Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles

    Subscribe to our newsletter

    Blog Cover Wordpress Plugin@2x 800x450 1
    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

    strumenti cover
    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

    Activate now the free trial to discover MailUp's potential.

    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    7 September 2021
    Reading time: 6 min.
    Small Business Tips: 10 Digital Marketing Ideas That Will Help You Skyrocket Your Business Online

    That’s why any small business requires a set of marketing strategies that would help compete.

    However, it is not as easy as it seems to...

    5 August 2021
    Reading time: 4 min.
    5 Tips To Avoid Content Ideas Burnout

    As an entrepreneur, you should not neglect the numerous ...

    1 July 2021
    Reading time: 6 min.
    Omnichannel: the indispensable superpower of post-COVID Retail

    Are we all going to become retailers? 

    This is the question that com...

    24 June 2021
    Reading time: 4 min.
    The role of messaging in Retail strategies: the leitmotif of an increasingly customer-centric purchase path

    After having given an initial overview...

    22 June 2021
    Reading time: 6 min.
    Marketing and inclusiveness: how to avoid discrimination with an inclusive language

    Since the beginning of digital communication, we’ve been accustomed to a language that frequently uses well-marked gender labels. This include...

    17 June 2021
    Reading time: 4 min.
    Tapping into a new audience and rebuilding the consumer journey: the future of Retail starts here

    The pandemic has ended years of conservatism in the retail sector. There’s no reboot without a full understanding of the new audience to b...

    3 June 2021
    Reading time: 4 min.
    Digitalization, omnichannel strategy, and putting the customer at the center drive the post-COVID retail evolution

    How has retail changed in 2020, and what’s the status of digitalization in the sector? How’s the market going to evolve, and what are the chal...

    27 May 2021
    Reading time: 6 min.
    Tourism and a post-COVID reboot: Email Marketing strategies to prep for summer

    An international recovery is ...

    25 May 2021
    Reading time: 6 min.
    How to organize a successful webinar from scratch

    During the COVID-19 health emergency, we’ve been forced to rethink the ways in which we interface with customers, transforming physical events...