Digital Strategy
As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles
How to create impactful landing pages with videos
Did you know that adding a video to your landing pages can...
Google Analytics: how to use it for Growth Hacking
Have you decided to try Growth Hacking...
Increase your subscribers with the new MailUp for WordPress plugin
Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...
30+ Tested Tools for Better Content Marketing
Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
Read all the posts about Digital Strategy
A how-to guide on chatbots for an anti-COVID-19 strategy
New needs and urgencies have emerged since the pandemic’s onset. First, this has involved the need for companies to constantly provide informatio...
Starting 2020 off right: 4 strategic directions
Welcome 2020:we have 12 months of work ahead of us to improve upon last year’s endeavors.This year’s first post is about activities which, in our...
Millennial and Gen Z: how their shopping habits are changing in the Covid-19 era
Millennials and Gen Z represent about 46% of the global population. These two generations are facing the first fundamental stages of their lives ...
Upon reaching the end of this anomalous year, we can say that 2020 definitely won’t be pleasantly remembered by companies in the Food & Bever...
The drastic socioeconomic impact of the crisis has made companies readjust their marketing strategies and programs since the onset of the coronav...
The coronavirus pandemic and lockdown have radically transformed people’s habits, especially when it comes to purchases. This has significantly i...
Digital users behave and get in contact with a brand in a much more variable and dynamic way than traditional ones. Instead of a linear customer ...
A decade ago, communication with customers was limited to phone calls, letters, and emails. Today, with the rise of AI, VoIP, IM tools, and socia...
The communication processes of a bank and even financial intermediaries used to be designed and built around offering a service. Then there was a...