Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
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Read all the posts about Email & SMS Marketing
Lead Magnets: What They Are, How They’re Made, and Some Necessary Tools
What is the base of any email marketing strategy? Building your database. The task of converting users into recipients has become a real field o...
How to utilize SMS to get customer feedback
One is to know and heed the customers’ needs. Another is keeping existing customers to stay associated with your business. Improving many aspects...
From mailing lists to segments: the evolution of the database and the new MailUp dashboard
The concept of mailing lists has accompanied Email Marketing since its inception. But too many companies still consider mailing lists an indistin...
Is creating emails that are effective and perfectly optimized for mobiles a prerogative of web designers and coders? Not anymore, thanks to the a...
Last update: January 2023...
With many employees working with emails, there’s great emphasis on etiquette, whether that’s reading or answering them. But, in spite of its obvi...
Seth Godin coined the term Permission Marketing almost a decade ago, which means the set of strategies that have the goal of obtaining a consumer...
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message may go unnoticed, an...
Every company has revolving doors: thenumber of customers acquired alwayscorresponds (naturally) to the number of customerswho leave. This last f...