Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
9 Content Attributes That Damage Your Email Marketing
According to 99 Firms, 39% of marketers never personalize emails, with 21% admitting to never use segmentation in their email marketing efforts. ...
Case Study | How Walmart Argentina Boosts the Effectiveness of Automated, Customized Campaigns
Walmart Argentinasought a reliable platform, with a high delivery capacity and accessible tomultiple users, where several communication types, al...
The Life Cycle of Email Marketing: How to Extend It and Improve Engagement
No company can count on having a pool of clients that they have acquired in advance and that will last forever. Unless your business is… a monopo...
If you had a physical store, you wouldn’t run after customers who were going to buy something, but then changed their minds, right? However, e-co...
You have carefully chosen every word and polished every sentence. Then you sent the message to the thousands of people, and you are waiting impat...
Untiltoday email was simply a flyer, a staticpreview of an offer. No longer, or (at least) not only. In fact, Google has recently announced that ...
Everyone seems to be okay with throwing money at Adwords as a Growth hack for E-Commerce websites. Have you tried Email Marketing before you star...
Ifyou think that the footer of your emailsis a marginal element, merely an accessory, it’s time to rethink the matter from another point of view....
B2B businesses understand the value of a smart and properly executed digital marketing strategy, especially when it involves email communication....