Email & SMS Marketing
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
There are few things that symbolize modern communication needs as well as emojis: the central role of images (to which text is subordinate) and t...
If email is the father of digital marketing, SMS messages are the younger brother. Next to email, text messages are the most long-lived channel w...
The conversion rate is a wide-ranging concept, a kind of container that every brand fills with its own objectives and strategies. While making an...
If it’s true that the content a brand wants to convey gives an email its form, it’s equally true that defining certain structural constraints is ...
What does automation even really mean? The term automation is limiting, as it only highlights the technical and functional aspects. More than any...
In today’s workshop, we’re going to focus on a key design element of an email from Skillcrush: the bulletproof CTA button. But first, what does b...
Email marketing is a matter of details, even more so when discussing email subject lines: the hopes of an email being opened, or on the other han...
But this doesn’t just relate to content you may be posting on your websites like blogs and articles. In fact, the content you include in your ema...
The A/B test is an exercise in humility for even the most experienced marketer. On one hand, testing means researching what works best, and on th...