Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
How To Streamline Teamwork, With Collaboration [Infographic]
Collaboration is a tool that makes it easy to co-create your email campaigns with the members of your team. Ask for sign-off, collect feedback an...
Great Drip Campaigns & Where To Find Them
The term drip marketing refers to a series of manual or automated emails which are based on “triggers“, or specific conditions or actions perform...
Email Preheader Best Practices
Email preheaders, summaries, Johnson boxes, and headers are different ways of referring to the same, fundamental email element: that line of text...
With Valentine’s Day just around the corner, our inboxes are slowly filling up with pastel-colored emails with small hearts and bows. Nothing new...
A critical part of that campaign is the event reminder email, which keeps registrants interested, provides essential event information, and helps...
In an era of digital natives, the Tourism & Travel industry ought to focus not only on finding new guests and customers, but on building a lo...
On an abstract level, we could define the click as the “key” that leads to the “waiting room” of the conversion. Whether it’s on a button, an ima...
While rushing to send communications to our customers, we often leave out details that, even if minimal, affect the results of our campaigns. Mor...
There are two prerogatives for a truly effective Content Marketing program: the first, of course, is the value and usefulness of the content; the...