Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
4 Fatal Mistakes In Managing Email Images
Today we will look into some errors that you could stumble upon while managing your email images. Actually, it often happens that you focus all y...
How To Create Killer CTAs Using A/B Testing
Understanding how to tweak buttons in order to make them more attractive in the eyes of the reader is often a challenging task. This being said, ...
The future of Email Marketing: an interview to Jordie Van Rijn
Jordie van Rijn of emailmonday is an experienced email marketing and marketing automation consultant. He has advised companies like KLM, Mitsubis...
Every digital marketing activity is based on certain fundamental principles, those “rules of the game” that can be used to to define assumptions,...
Anchor links in email are incredibly useful for newsletters that are long and content-rich. They give your subscribers a chance to quickly scroll...
Let’s imagine welcoming a totally unknown client or, conversely, recognizing the client, greeting them by name, knowing what their job is, and wh...
The first email was sent as long ago as 1971, and an era has passed since then: today, every day, an average 225 billion messages are sent via em...
For brands, the game of digital marketing isn’t just played while customers are actively searching for products., that phase of the customer jour...
This article originally appeared on our sister blog Email Design Workshop. We think it can be of interest to MailUp readers too, so here it is. F...