Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
MailUp for non-profit groups: how Médecins Sans Frontières increased its donations
After focusing on the banking & finance sector with BPER Banca, the food and wine sector with Slow Food and the retail industry with Giochi P...
Triggered emails: 7 ways to boost sales
There are many motivations that drive companies to adopt marketing automation systems: triggered emails are instant, personalized and extremely r...
MailUp for banking & finance: the case of BPER Banca
This is why, after closely following the key players of the Italian food and wine sector (Slow Food) and toy sector (Giochi Preziosi), we began t...
We often emphasize the importance of knowing how to use automation tools to create a one-to-one dialogue that’s personal and relevant to the emai...
Inside the world of mobile marketing, SMS messages, compared to the use of messages and notifications within applications, consolidate their posi...
This is why we are now unveiling our new how-to section: a collection of blog posts dedicated to each email marketing activity – from gathering c...
At the G! come Giocare exhibition, Giochi Preziosi had the objective to collect new sign-ups to their mailing list. But prior to this at previous...
Our newest MailUp whitepaper is intended to shine a light on the newest email design trends along with design methods and tactics for today’s ema...