Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
Here are the top email design trends of 2021
Catching recipients’ attention in overcrowded inboxes was the hardest test of 2020 for 42% of marketers, and according to 23.7% of companies, des...
How to write an apology email and turn a failure into an opportunity
Maybe you’ve sent the wrong promotional code, provided incorrect information, addressed users with an improper campaign or, at worst, used offens...
The latest BEE innovations for taking the next step in design optimization
We’re staying up-to-date and perfecting the functionality of BEE, i.e., the drag & drop editor integrated with the MailUp platform. As always...
Intercepting the customer at each touchpoint with personalized offers and messages is a best practice. How can we bring it to the banking sector?...
If you think you have excellent campaigns that perform, then here’s the question: “Are data confirming it?” A periodic checkup called an email au...
“Coronavirus”; “COVID-19”; “pandemic”; “delivery”; “home”; “free shipping”—these words filled up our inbox during the year that’s just ended. Thi...
When it comes to Email Marketing and when your goal is to structure effective email campaigns, adopting a data-driven approach is a must. While i...
Man lives on stories: from popular legends passed down orally to the creation of movies, to the success of Netflix and today’s endless production...
These numbers clearly suggest that there are plenty of benefits when it comes to SMS marketing. First, it’s a direct and immediate channel, plus ...