Marketing Automation
Doing Marketing Automation means being able to reach the right recipient at the right time with relevant, high-converting messages. It's a strategic choice that's now essential for any marketer.
Featured Articles
How Marketing Automation Helps Improve the Customer Journey
The relationship between company and consumer is based on many different interactions which take place in as many poi...
Marketing Automation strategies for your campaign
What is Marketing Automation? The definition of Marketing Automation could be as follows:
...
How to choose the ideal Marketing Automation platform
Marketing Automation pla...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
Read all the posts about Marketing Automation
Email Marketing Automation: a comparison of the best tools
If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring r...
How to Use Marketing Automation to Grow Your E-commerce
When we talk about Marketing Automation applied to e-commerce, we refer to the ability to automatically manage digital marketing activities. It i...
What is a Customer Data Platform (and how does it work)?
The most advanced marketing strategies employ customer data to create high-performing personalized user experiences. Today, many companies use th...
What is Marketing Automation? The definition of Marketing Automation could be as follows:...
The relationship between company and consumer is based on many different interactions which take place in as many points of contact which, overal...
Marketing automation is still just a notion for many companies. They all want to implement it at some time in the future, but those who actually ...
Within a marketing landscape that’s increasingly oriented towards having multiple channels and customized communications, automatic workflows off...
This was underlined by the figures presented last May at the Netcomm E-Commerce Forum and confirmed by the fact that 71% of companies have alread...