Digital Strategy
As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
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How to create impactful landing pages with videos
Did you know that adding a video to your landing pages can...
Google Analytics: how to use it for Growth Hacking
Have you decided to try Growth Hacking...
Increase your subscribers with the new MailUp for WordPress plugin
Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...
30+ Tested Tools for Better Content Marketing
Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
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Deliverability: the guide that explains how to increase your mailings’ deliverability
But there are a number of intermediate steps you must be sure to carry out in order to get there, and some metrics that deserve your attention. T...
E-commerce: the guide that helps you sell online with email and SMS
This year, e-commerce was the true star of the online stage. In a sudden, unexpected emergency where all predictions were in vain, e-commerce rep...
Autumn checklist for your email marketing activities
This is the week that many people go back to work after their summer vacation. Some clearly suffer, while instead others have been looking forwar...
Designing an email is never easy: in addition to a suitable template and graphics, you need to make sure the user experience is smooth and satisf...
And the only real secret that needs to be respected is that in addition to being a marketer, you have to be a bit of a psychologist too. Today we...
User experience (UX) is at the very foundation of the design of web pages and online content today. Statistics say that every dollar invested in ...
During the emergency, both companies and citizens asked many questions on how this unprecedented pandemic has been affecting and changing the wor...
A decade ago, SEO rankings were the sole company goal: in a nutshell, the optimization strategies aimed at inserting the greatest number of keywo...