Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
The Unsubscribe Effect: What Makes Users Hit the Unsubscribe Button?
So when we make a quick decision like whether or not to open an email, we have to ask ourselves if it’s worth the time and our attention. If the ...
HTML & Email: 6 Common Mistakes You Should Avoid
We know that thanks to HTML and CSS we can build an email structure and give it a form, or rather a format, that makes it possible to display a c...
7 Fresh Design Ideas for Your New Year’s Email Marketing
Last year, we caught a few emails in our inbox offering a 2016-themed discount for $20.16 or 20.16% off a purchase. This is a cute and clever app...
Numbers couldn’t be clearer: a Welcome Series is an exceptional tool for improving a user’s first impression and laying the first brick for a las...
The Christmas season greatly facilitates this task, as the propensity to buy already exists in all consumers. We all look for Christmas gifts, an...
According to a recent Cisco System report , in the United States videos will account for 84% of internet traffic by 2018. This is an impressive f...
Promoting a special offer via email is easily said. After all, what do you need other than a product image and a discount? In reality, it’s not t...
This article has been updated to guarantee a new, fresh content on November the 3rd. ...
This article originally appeared on our sister blog Email Design Workshop Thanks to a number of online tools, adding dynamic content to our email...