Email & SMS Marketing

Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Marketing channels come and go, but email campaigns keep the reputation of the most popular tool for business promotion. Individuals and companie...
quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left t...
What’s more, Apple was turning a higher profit off the app store than it ever had, and the Android ecosystem was spreading its roots far and wide...
Email and Halloween have great combo potential. We all know about email’s resourcefulness, however, many companies are still wary about opportuni...
We have kept the focus of key message content in the above-the-fold part for years in our articles about Email Design. In 2021, we questioned the...
The summer holidays and heat have given way to full work and school schedules, while hints of fall are already in the air. Some stores have even ...
It is first relevant to think about how Email Marketing can even impact upon SEO results. Quite simply, email appeals to users, which in turn app...
With internet access and penetration increasing every passing day, the number of digital buyers continues to register a constant and rather meteo...
How do you make a successful newsletter? Why make this commitment? Our latest is this follow-up by Domitilla Ferrari who spoke with Luigi Centena...