Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
Apple’s Mail Privacy Protection: a concrete threat to the future of Email Marketing or a restriction that can be curbed?
Last update of the article: 4th november...
Transactional emails and SMS: a full guide of the top performing messages
What are transactional emails? In case you’re unfamiliar with the term, don’t worry: this guide is meant to offer you a complete learning path on...
The top 5 emails of summer (+ 5 seasonal Email Marketing tips)
As we know, summer always gives brands new opportunities to strike up the conversation and re-establish contact with the user. There’s always a r...
According to Statista, the Email user population will grow into about half of the current world population which could be about 4.8 billion rough...
UPDATE: We’ve updated our top 5 Email Marketing Pride campaigns! Here’s the list of our winners for 2022...
Over recent months, here on the MailUp blog, we’ve analyzed the Substack phenomenon. We delved into the success of newsletters in providing infor...
Your content needs to be so appealing , that the traffic would consider your website a worth visiting for. Once your content starts losing a good...
This focus, just like its twin version on Email Marketing, is an in-depth analysis on the performances of the SMS campaign sent by MailUp custome...
Did you ever wonder how your users read the content of your emails and web pages? If so, you may have found the enormous amount of studies on the...