Email & SMS Marketing
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
“It takes months to find a customer…seconds to lose one.” Vince Lombardi, U.S. football coach. Giving greater value to customer care while gua...
Black Friday, Cyber Monday, Christmas, New Year’s Eve, Epiphany, and winter sales—November to February are companies’ top hustle and bustle perio...
For sure, the Open Rate is one of the main metrics of the email channel: without opening there’s no possibility of clicking and, without clicking...
“If you can’t measure it, you can’t improve it.” Peter Drucker, Founder of Modern Management, expresses a fundamental concept here. It also ha...
Email turns 50, and after half a century of history, it continues to play an important role in the world of contemporary communication. Despite t...
In recent months we have often talked about how the pandemic has affected Email Marketing, determining the need to exploit the email channel as a...
Users really appreciate SMS as a tool: about 91% of consumers are interested in receiving SMS messages from companies, while about 66.5% wanted t...
The design of a message is your branded business card for the recipient. It impacts all on-mail metrics. As a matter of fact, design means perfor...
The rise of social networks and mobile commerce has somewhat cut back Email Marketing. Nevertheless, Email Marketing is still required as an econ...