MailUp vs Brevo
MailUp or Brevo: which is better?
With MailUp, you get unlimited sends and contacts: the cost depends on the plan you choose and the sending speed, and it stays the same even as your database grows. With Brevo, on the other hand, the price increases as your number of contacts grows, making it harder to predict monthly costs.
MailUp vs Brevo: Characteristics
Brevo might seem cheaper at first glance, but do you really think you’re getting the best value for money?
With MailUp, you get unlimited emails and contacts, and a stable price that doesn’t increase as your business grows. Plus, MailUp offers 5 subscription plans to choose from, starting at just €19/month.
With Brevo, instead, the price goes up as your contact list grows, leading to significant changes compared to your initial investment.
Compare the mid-tier, budget-friendly plans from both companies:
| Features available | Plus Edition of MailUp | Lite Plan by Brevo |
|---|---|---|
| |
unlimited |
the more sent the more you pay |
| Contacts |
free and unlimited |
limited (depending on the plan) |
| SMS |
fee-based |
fee-based |
| WhatsApp Marketing |
add-on |
add-on |
| Triggered messages |
||
| Advanced segmentation
Segmentation means distinguishing, within a database, clusters of different contacts, which provides precise targets to send tailored campaigns. Different criteria - biographical, geographical, and behavioral - can be used to create these clusters. MailUp provides 3 tools that allow you to create advanced database segment: lists, groups and filters.
|
||
| Drag & Drop editor |
||
| Landing page editor |
||
| Artificial Intelligence
|
||
| Advanced statistical reports |
||
| Free support |
||
| Priority support |
||
| Email deliverability tools |
Partial |
|
| Dedicated IP |
optional |
optional |
MailUp vs Brevo: price and packages comparison
With MailUp you pay only according to sending speed: neither number of sends nor the number of mailings affect the final price. Compare the monthly price of the two platforms, with the same number of mailings and contacts. (Prices Brevo as of 06/05/2025 from brevo.com/pricing/).
| Available items | Light Edition of MailUp | Lite Plan by Brevo | Plus Edition of MailUp | Premium Plan by Brevo |
|---|---|---|---|---|
| 20,000 emails/month |
19€ |
22,50€ |
105€ |
49,50€ |
| 40,000 emails/month |
19€ |
31,50€ |
105€ |
58,50€ |
| 60,000 emails/month |
19€ |
40,50€ |
105€ |
76,50€ |
| 100,000 emails/month |
19€ |
53,17€ |
105€ |
107,08€ |
| 150,000 emails/month |
19€ |
not available over 100k email/month |
105€ |
143,08€ |
Compare an Email Marketing platform such as MailUp that only charges you based on sending speed, and one that provides a solution with limited email submissions such as Brevo, which increases costs based on the sending volumes.
| Features available | Plus Edition of MailUp | Lite Plan by Brevo |
|---|---|---|
| Emails/month |
unlimited |
Up to 100,000 |
| Sending speed |
2,000 emails/hour |
Not specified |
| Multi-user access |
€8/month per additional user |
|
| Recipients |
unlimited |
unlimited |
| Transactional emails
Transactional emails are messages that arrive to a single recipient automatically after an action. These include invoice emails, password reset, order confirmation, welcome, shipping confirmation and so on. With MailUp you can set the conditions that automatically trigger the sending of a transactional message, saving time and effort and optimizing the user experience.
|
||
| A/B test
A/B tests allow you to verify the effectiveness of an element of an email campaign, such as the subject, the title or a call to action button. Sending the same email, with two different variations of the element you want to test to a defined sample of recipients you can determine which version had the best performance.
|
||
| Advanced customization tools |
||
| HTML editor for custom templates |
||
| Landing page
|
€18.00/month for 5 additional landing pages |
Not only Email Marketing: MailUp also sends SMS Marketing campaigns with a single platform, without the limits of functionality and performance of Brevo.
| Features available | Plus Edition of MailUp | Lite Plan by Brevo |
|---|---|---|
| Inbound SMS |
fee-based |
fee-based |
| Transactional SMS
Transactional SMS are text messages that are automatically sent to the user who has taken a certain action. They are for example SMS as appointment reminders, confirmation of credentials, invoice and order confirmation. With MailUp you can set the conditions that automatically trigger the sending of this type of SMS, saving time and effort and optimizing the user experience.
|
fee-based |
fee-based |
| Concatenated SMS |
||
| Advanced SMS reports |
||
| Custom sender
Possibility to replace the sender’s phone number with a personalized name like the company's and make it recognizable to the recipient.
|
||
| Sending speed |
Up to 200 SMS/second |
not specified |
MailUp is an ideal Email Marketing software for small and large companies.
Four editions to choose from and optional features to add to each plan make MailUp a flexible and customizable solution, suitable for every need and budget.
Brevo plans have a limit on the number of mailings per month.
That solution becomes expensive both for companies that want to expand their business, and large businesses with sizeable databases.
4,4/5 on Capterra
8.7 out of 10 users recommend MailUp, with a rating of 4.7 points out of 5 for customer service
4,3/5 on Trustpilot
against the 1.5 rating obtained by Mailchimp, judged “Very bad” by 74% of reviewers
4,4/5 on GetApp
97% of users recommend MailUp and judge the platform positively
MailUp has a simple interface that facilitates navigation and constant assistance via email and phone, to help you make the most of the platform.
"Indispensable"
I liked the fact that it is in English and quite intuitive. However what intuition does not reach MailUp’s support service responds promptly.
"Easy, fast and useful"
MailUp is an easy and intuitive tool that allows you to import and manage contacts in an optimal way, even without the graphic bases, and allows you to create professional newsletters.
"Easy and intuitive"
Easy to use and very intuitive. It helped me reduce the time to personally design and manage the content of my monthly email. It also provides supports in the use of SMS and messaging apps.
A twenty-year expertise make MailUp a point of reference for all companies: from those looking for professional support for their first steps in the digital world to those who need a platform with high performance and totally customized offer. Thanks to its constant and efficient customer support, MailUp is the right partner to grow your business.
