MailUp vs Mailchimp
Which is better: MailUp or Mailchimp?
With MailUp you can send unlimited emails to all the contacts you want.
With Mailchimp you pay based on the number of emails you send and the number of contacts you want to reach.
MailUp vs Mailchimp: Characteristics
Mailchimp is known for its low costs, but in reality, the more contacts you have, the more you pay.
With MailUp you have unlimited emails and contacts at the same price.
Compare the mid-level edition and budget of the two companies:
| Features available | Plus Edition of MailUp | Standard Plan of Mailchimp |
|---|---|---|
| Email Marketing |
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| SMS Marketing |
fee-based |
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| RCS |
fee-based |
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| Contacts |
free and unlimited |
Fee-based and limited |
| Messaging Apps
Messaging Apps is the platform channel that allows you to create and send campaigns on Facebook, Messenger and Telegram.
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up to 50 subscribers |
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| Server localization |
European Union |
USA |
| Advanced segmentation
Segmentation means distinguishing, within a database, clusters of different contacts, which provides precise targets to send tailored campaigns. Different criteria - biographical, geographical, and behavioral - can be used to create these clusters. MailUp provides 3 tools that allow you to create advanced database segment: lists, groups and filters.
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| BEE Flexible Editor |
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| Triggered messages |
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| Advanced statistical reports |
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| API integrations
APIs are procedures that allow two applications to digitalize and exchange data. APIs, like integrations, allow you to expand platform functionality and synchronize it with external databases, CRM, CMS, e-commerce and any other external application.
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| API
APIs act as an intermediary between an application and the Web server, processing the transfer of data between the two systems. So-called APIs allow this intercommunication, allowing a system to request and obtain data to the other system by making the so-called API call.
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36 MLN calls/year |
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| Email support |
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| Phone support |
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| Services and Consulting |
fee-based |
MailUp vs Mailchimp: price and packages comparison
With MailUp you pay only according to sending speed: neither database size nor the number of mailings affect the final price.
Compare the monthly price of the two platforms, with the same number of mailings and contacts.
(Prices of Mailchimp as of 06/05/2025 from mailchimp.com/pricing)
| Available items | Plus Edition of MailUp | Standard Plan of Mailchimp |
|---|---|---|
| 1 email/month to 5000 contacts |
105 € / month |
89,16 € / month |
| 1 email/month to 10000 contacts |
105 € / month |
102,31 € / month |
| 1 email/month to 15000 contacts |
105 € / month |
174,31 € / month |
| 1 email/month to 25000 contacts |
105 € / month |
234,94 € / month |
| 1 email/month to 50000 contacts |
105 € / month |
341,05 € / month |
Compare an Email Marketing platform like MailUp, which has with zero limits on the number of mailings, and a solution like Mailchimp, that makes you pay more for every new contact you add.
| Features available | Plus Edition of MailUp | Standard Plan of Mailchimp |
|---|---|---|
| Emails/month |
unlimited |
the more emails sent the more you pay |
| Lists
Different mailing lists can be created in a single platform, each with an autonomous management system, with its own recipients, unsubscribe possibilities, preferences and types of communication.
|
10 |
5 |
| Recipients |
Recipients |
fee-based |
| Sending speed |
2,000 emails/hour |
not specified |
| Personalized domain
A personalized domain brings the platform in line with your brand identity, eliminating all references to MailUp from tracked links, unsubscribe links, from the access page to the platform.
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Fee-based and limited |
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| Transactional emails
Transactional emails are messages that arrive to a single recipient automatically after an action. These include invoice emails, password reset, order confirmation, welcome, shipping confirmation and so on. With MailUp you can set the conditions that automatically trigger the sending of a transactional message, saving time and effort and optimizing the user experience.
|
fee-based |
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| A/B test
A/B tests allow you to verify the effectiveness of an element of an email campaign, such as the subject, the title or a call to action button. Sending the same email, with two different variations of the element you want to test to a defined sample of recipients you can determine which version had the best performance.
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Fee-based and limited |
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| Email check-up
Analysis of the correctness and reputation of the links in the message and any errors in the email before sending.
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| Email previews
Previews allow you to view how the message will be shown on different devices and mail clients before sending the email and decide to hide an element of the message from mobile or desktop to improve yield.
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up to 76 previews |
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| Conditional display
The message personalization feature allows you to set filters on the blocks of email content while it is being created. That way, each user displays different content depending on specific conditions (e.g. display images of products for men or women based on the data in the user’s personal data).
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| HTML editor for custom templates |
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| Customizable branding
Ability to remove all references to mail ups and add logos and login pages customized and style of your brand.
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| Dedicated Deliverability Consulting
A team of experts at your service, ready to analyze the problems that cause errors in message delivery and improve the reputation of your sender domain to increase campaign performance.
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fee-based |
Not only Email Marketing: with MailUp you can also send SMS Marketing campaigns. All with one platform.
| Features available | Plus Edition of MailUp | Standard Plan of Mailchimp |
|---|---|---|
| SMS Marketing |
fee-based |
only via plugin |
| Inbound SMS |
fee-based |
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| Transactional SMS
Transactional SMS are text messages that are automatically sent to the user who has taken a certain action. They are for example SMS as appointment reminders, confirmation of credentials, invoice and order confirmation. With MailUp you can set the conditions that automatically trigger the sending of this type of SMS, saving time and effort and optimizing the user experience.
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fee-based |
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| Concatenated SMS |
fee-based |
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| Advanced SMS reports |
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| Custom sender
Possibility to replace the sender’s phone number with a personalized name like the company's and make it recognizable to the recipient.
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| Gestione Alias automatica
Secondo l’attuale regolamentazione dell’Autorità Garante delle Comunicazioni (AGCOM), tutti i mittenti testuali (Alias), per essere utilizzati verso destinatari italiani, devono essere richiesti e approvati da AGCOM. La registrazione di un Alias può essere richiesta solo attraverso piattaforme di invio professionali e certificate, come quella di MailUp.
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MailUp is an ideal Email Marketing software for small and large companies.
Four different editions to choose from and optional features to add to each plan make MailUp a flexible and customizable solution, suitable for every need and budget.
Mailchimp plans, on the other hand, have higher costs depending on the number of contacts.
4,4/5 on Capterra
8.7 out of 10 users recommend MailUp, with a rating of 4.7 points out of 5 for customer service
4,3/5 on Trustpilot
against the 1.5 rating obtained by Mailchimp, judged “Very bad” by 74% of reviewers
4,4/5 on GetApp
97% of users recommend MailUp and judge the platform positively
Reporting: MailUp vs Mailchimp
Both MailUp and Mailchimp have a Statistics Area that monitors the results of your campaigns in real time. With MailUp however you have much more than that, at no extra cost:
MailUp vs Mailchimp: templates
Both MailUp and Mailchimp have automatically integrated BEE Flexible Editor, a high performance drag & drop editor making all the emails you send automatically responsive.
But with MailUp you have up to 200 ready-made templates and the optional support of a team of professional designers at your service to have a completely customized reusable template.
In addition to BEE, MailUp provides another way to create your emails.
With the HTML editor you can create even more customized templates, able to perfectly replicate the style of your brand.
MailUp is a local product, with an English interface that facilitates navigation and makes it easy to understand even the most advanced features.
All this is not possible with Mailchimp: the English interface increases the difficulty of use and the risk of making mistakes.
"Linear and intuitive"
It does exactly what is needy and very often provides features you wouldn’t have imagined while remaining easy to use and very straightforward and intuitive to use.
"Agile and easy to use"
Agile and easy to use platform even for non-professionals.
We send newsletters by groups and use both the graphic models present and layouts we built.
Convenient statistics to verify contact details and openings.
“Excellent User Experience”
I’ve been using MailUp for years and I’m completely satisfied: excellent user experience, speed and compatibility with different browsers.
Designed to be extremely easy to use even for novice users.
Are your contacts in the European Union? MailUp’s infrastructure and security policies are regularly audited and evaluated to ensure they meet the highest standards of data protection compliance. MailUp is at its customers’ side in data and privacy protection in accordance with current legislation and the GDPR, providing the tools needed to comply with the new regulation in a simple and linear way.
