Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
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    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

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    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

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    13 May 2021
    Reading time: 6 min.
    MailUp keeps on improving: here’s all the platform news from the past months

    The first four months of 2021 brought a breath of fresh air to MailUp. Constant improvement on the platform never stopped, along with our commitm...

    11 May 2021
    Reading time: 4 min.
    Digitalization and SMEs: here is where we are

    Let’s drop in again on SMEs and digitalization. Over the last year, this topic has often captured our attention and that of many MailUp customers...

    4 May 2021
    Reading time: 4 min.
    IT metrics to ensure speed and quality for your business

    “Power is nothing without control” was the slogan of a well-known company that I had worked for almost 20 years ago. I saw it everywhere, liked i...

    29 April 2021
    Reading time: 4 min.
    How to choose the right writing style for your purpose

    When it comes to the rules of writing, the fact is that there’s no single definitive set of grammatical rules. However, there are several establi...

    22 April 2021
    Reading time: 4 min.
    The rise of digital audio: the phenomenon of Clubhouse and the success of podcasts launch audio marketing

    3 million downloads from September 2020 to February 2021, of which two in the first two months of the year, and 6 million users, for an estimated...

    20 April 2021
    Reading time: 4 min.
    Data-informed design: a definition, its benefits, and some practical applications to design valuable user experiences

    In the first part focused on human-centered design we explained the meaning of the first guiding principle of this approach, i.e., empathy and ho...

    15 April 2021
    Reading time: 4 min.
    The complete guide to lead generation for SME owners

    Be honest. How many times in the last month have you heard, “If you liked our products, can you please drop us a review on Google?” or “Please do...

    8 April 2021
    Reading time: 4 min.
    Newspapers vs. newsletters: how the world of information is changing

    Every decline is always accompanied by a parallel rise in something else: this was true for music, when cassettes gave rise to CDs first and then...

    6 April 2021
    Reading time: 4 min.
    Empathy-driven design: a definition, the benefits, and practical applications to design valuable user experiences

    We like to say that those who follow a human-centered design approach, no matter if they’re designers or not, are empathy driven and data informe...