Digital Strategy
As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles
How to create impactful landing pages with videos
Did you know that adding a video to your landing pages can...
Google Analytics: how to use it for Growth Hacking
Have you decided to try Growth Hacking...
Increase your subscribers with the new MailUp for WordPress plugin
Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...
30+ Tested Tools for Better Content Marketing
Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
Read all the posts about Digital Strategy
MailUp keeps on improving: here’s all the platform news from the past months
The first four months of 2021 brought a breath of fresh air to MailUp. Constant improvement on the platform never stopped, along with our commitm...
Digitalization and SMEs: here is where we are
Let’s drop in again on SMEs and digitalization. Over the last year, this topic has often captured our attention and that of many MailUp customers...
IT metrics to ensure speed and quality for your business
“Power is nothing without control” was the slogan of a well-known company that I had worked for almost 20 years ago. I saw it everywhere, liked i...
When it comes to the rules of writing, the fact is that there’s no single definitive set of grammatical rules. However, there are several establi...
3 million downloads from September 2020 to February 2021, of which two in the first two months of the year, and 6 million users, for an estimated...
In the first part focused on human-centered design we explained the meaning of the first guiding principle of this approach, i.e., empathy and ho...
Be honest. How many times in the last month have you heard, “If you liked our products, can you please drop us a review on Google?” or “Please do...
Every decline is always accompanied by a parallel rise in something else: this was true for music, when cassettes gave rise to CDs first and then...
We like to say that those who follow a human-centered design approach, no matter if they’re designers or not, are empathy driven and data informe...