Digital Strategy
As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles
How to create impactful landing pages with videos
Did you know that adding a video to your landing pages can...
Google Analytics: how to use it for Growth Hacking
Have you decided to try Growth Hacking...
Increase your subscribers with the new MailUp for WordPress plugin
Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...
30+ Tested Tools for Better Content Marketing
Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...
From developing integrations to strategic support, from creating creative concepts to optimizing results.
Read all the posts about Digital Strategy
Women in Digital Marketing: does the sector cope with equal opportunities?
In recent years, the quality of the work culture has grown to be a key social issue. It’s among the top sources of concern for workers every year...
What’s phygital? And why does it benefit your business?
How many times have we gone to a store to see, touch, and try out a product to then leave empty-handed and order it online? And how many other ti...
How to create an effective marketing plan
Company objectives for the new year have just been unrolled at the start of 2021. The dreaded request from your boss has arrived. The time is now...
2020 was a particular, difficult year full of challenges and changes that upset every sector and area, from the sphere of work and the economy to...
What does psychology have to do with economics? 95%! This is what behavioral economics theorist Daniel Kahneman claims. Contrary to what one mig...
Purchasing processes increasingly place customers and their needs at the center. Hence, Customer Advocacy is more than a simple tool: it’s a mind...
The year that just ended certainly didn’t spare itself in terms of upheavals, and as if that weren’t enough, Google saw to adding another shakeup...
Personalization, omnichannel, and data integration. These are the key factors that allow creating unique shopping experiences based on consumer i...
We still don’t know how the Covid-19 pandemic will evolve and what the year that has just begun will be like, but we can identify the trends that...