Email & SMS Marketing

Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
If you are looking for the classic article that explains how to reconcile your marketing activities with data processing legislation you are in t...
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come up...
make sure you have a secure and reliable email mailing tool that protects you from dangerous and invalid email addresses use a platform that all...
In order for an Email Marketing activity to be effective, it must start with a quality database, built by collecting valid contacts, profiles, an...
Omnichannel retail approach, segmentation and hyper-customization: these are the three weapons of the Iperal‘s success, which after a path of dig...
Email authentication as an essential deliverability best practice is hardly a new topic here on the MailUp blog. We have already taken a long loo...
MailUp’s 2022 Statistical Observatory is finally here! The annual analysis on email channel performance could not miss in the year MailUp’s twent...
Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area o...
You’ve worked hard on your email message, carefully chosen the best images and original Gifs that rock with your target audience and ensure a WOW...