Email & SMS Marketing

Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
You may be missing out on a great opportunity to reinforce your brand’s value proposition and get subscribers to engage with your brand on a deep...
This is a set of activities that can lead to a high return on investment (ROI), not only because of its clearly visible medium/long-term benefits...
That’s what happens to a lot of email campaigns. That’s one of the ways ISPs like Google, Microsoft, AOL, Yahoo! and many others try to protect t...
Valentine’s Day is one big shopping event. According to the National Retail Federation, 2015’s online shoppers expected to spend an average $199 ...
Data-driven marketing is growing at a global level, with data at the base of any successful marketing decision or strategy. Although it is increa...
So what if it were possible to obtain revenue directly from the email, without depending on the user to take the hoped-for step of clicking to sw...
When you use templates, your emails start off with basic components that are assembled in your brand’s visual style, so you don’t have to reinven...
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when managing email marketing ...
What they’re missing is that dose of inventiveness that lets you tailor the potential of SMS to the specific features of each business. You don’t...