Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
User profiling: the best way to get to know your audience
A level of personalization that undergoes two key activities: profiling and segmentation. The first prepares the data and information used by the...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email design and bump up t...
Tutorial: How to properly incorporate GIFs in email
What’s exciting is that animated GIFs are actually pretty easy to use in email: they can be treated just like other image files, and they’re well...
With the decline of printed media, the web is now the main arena for advertising revenue. Email is one of channels of digital advertising with ve...
Our inboxes have seen a lot animated GIFs this holiday season as email marketers get creative in showcasing products and communicating in increas...
Inbound SMS is the other side of SMS marketing that often remains sidelined in promotional campaigns, product launches and coupon offers: also ca...
And a large driver of that traffic is email, which we increasingly check on our phones. So it’s a total no-brainer that crafting emails with care...
But, should everyone send Halloween email campaigns? Yes! If you’re not sure what to send or you’re still putting finishing touches on your campa...
Yet the role of a transactional SMS goes far beyond a simple notification: it helps create a comfortable and continuous customer experience that ...