Email & SMS Marketing
After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles
10 email marketing mistakes (and their solutions)
Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...
10 Strategies for Your Holiday Email Design
Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...
10 tips to push your Black Friday emails beyond the usual design
Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...
10 Ways to Get Better Email Engagement
If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...
From developing integrations to providing strategic support, from creating creative concepts to optimizing results.
Read all the posts about Email & SMS Marketing
How to Measure Engagement in Email Marketing
We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challenging ...
Mailing lists and Segment lists: what they are, how to create them, and the differences
Among the ten commandments for building a quality database, a major one is to create valid, profiled mailing lists. They are then used as a start...
How to use Artificial Intelligence to create an email: MailUp’s AI Assistant and the infographic that teaches you to use it
Artificial Intelligence is the most popular tool around right now, even for Email Marketing. But to use it truly effectively, you need to be fami...
Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christ...
Coming up at the end of August, a new interface for managing all your email and SMS contacts on a single page, all together and faster. The new f...
A +15% increase in average open rates for 2022/23 compared to 2020, and an unsubscribe rate that has dropped from 0.7% (still a good result) to 0...
We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tool...
As is our year-end custom, let’s rewind and take a look at the the highlights and report on the statistics and trends of this 2022. This time, ho...
Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to th...